Role & responsibilities :- Key Responsibilities

1. Marketing & Brand Building • Execute day-to-day marketing activities and campaigns across relevant channels. • Develop ideas for social media campaigns, content series, promotional campaigns and brand initiatives. • Coordinate with agencies, designers, photographers, videographers and other creative partners wherever required. • Maintain consistency in brand voice, visual language and storytelling. • Track campaign performance and identify opportunities to improve reach, engagement and conversions. • Assist in developing marketing calendars around upcoming journeys, festivals and cultural moments.

2. Content & Storytelling • Research and develop compelling content around destinations, traditions, festivals, food, people, heritage and experiences. • Write creative concepts and briefs, captions, social media copy, website content, brochures, emailers and other marketing communication. • Assist in creating presentations, experience decks, proposals and sales collateral. • Convert research and ideas into compelling narratives that communicate the experience. • Work closely with the founders to translate their vision into content and communication.

3. Market Research & Consumer Insights • Conduct research on target audiences, luxury travel trends, experiential travel and cultural tourism. • Research potential markets, customer segments and new opportunities. • Study competitor offerings, positioning, pricing, communication and marketing strategies. • Identify relevant communities, organisations,



businesses and channels that can help each potential customers. • Gather customer feedback and convert insights into recommendations for improving experiences and communication.

4. Sales & Customer Conversion • Handle incoming enquiries from prospective guests through calls, WhatsApp, email and other channels. • Understand customer requirements and communicate experiences effectively. • Explain itineraries, inclusions, experiences, pricing and other relevant details to prospective guests. • Follow up with leads and move them through the sales process. • Maintain a structured database of enquiries, leads, follow-ups and conversions. • Build strong relationships with prospective guests and provide a premium, personalised experience throughout the sales journey. • Identify opportunities for repeat business, referrals and introductions.

5. Partnerships & Business Development • Reach out to and build relationships with potential distribution and referral partners. • Initiate conversations with travel agents, luxury travel specialists, concierge networks, clubs, communities and other relevant partners. • Present experiences and partnership proposition to potential partners. • Develop and send partnership proposals and presentations.



• Follow up consistently with potential partners and maintain an organised partnership pipeline. • Coordinate with partners to generate enquiries and bookings.

6. Sales Collateral & Presentations • Create and maintain high-quality presentations for: • Experiences • Corporate / private groups • Partnership proposals • Travel trade partners • Customer presentations • Recent destination / experience concepts • Ensure all presentations and communication are polished, accurate and aligned with the brand. • Assist in developing brochures, itineraries, FAQs and other customer-facing material.

7. Reporting & Sales Tracking • Maintain regular reports on: • Leads generated • Enquiries received • Follow-ups • Conversions • Revenue generated • Partner outreach • Partnerships developed • Campaign performance • Maintain an updated CRM / lead database. • Provide regular updates to the founders on marketing and sales activities. • Analyse what is working and recommend improvements.

Preferred candidate profile :- Experience in luxury travel, hospitality, events, experiential travel, lifestyle, media or premium consumer brands. • Experience in sales/business development.

• Experience managing partnerships.

• Experience with social media/content marketing.

• Familiarity with CRM tools, WhatsApp Business and basic digital marketing platforms.

• Interest in Indian culture, history, food, art, heritage and travel. • Preferred Male Candidate Only with at least 2 years of Experience.

📌 Marketing & Sales Executive (Noida)
🏢 Journeys By Lakshurious (A Vertical of Lakshya)
📍 Noida