Head of Sales – Interior Design | Imaraa

Location:

Bengaluru Department:

Sales & Business Development Reports to:

Founder / Managing Director Experience:

8–12+ years Employment:

Full-time

About the Role Imaraa is looking for an ambitious and highly driven

Head of Sales

to lead our interior design sales function and build a solid, predictable revenue engine. The ideal candidate will have a proven track record in

interior design, architecture, real estate, luxury home interiors, furniture, or related premium consumer businesses , with strong expertise in consultative selling and closing high-value projects. This person will own the complete sales journey —

from lead generation and client acquisition to proposal, negotiation, closure, and handover to the project team.

Key Responsibilities

1. Sales Strategy & Revenue Develop and execute monthly, quarterly and annual sales strategies. Own revenue targets, sales forecasting and overall sales performance. Build a healthy and measurable sales pipeline. Establish sales processes, reporting systems and conversion benchmarks. Identify new revenue channels and market opportunities.

2. Lead Generation & Business Development Build a consistent pipeline through referrals, digital leads, networking and strategic partnerships. Develop relationships with

architects, builders, developers, real-estate consultants and other industry partners . Explore corporate, luxury residential and high-value interior projects. Build a strong referral and channel-partner ecosystem.

3. Client Acquisition & Closing Lead high-value client meetings and presentations. Understand client requirements, lifestyle, design expectations, budget and timelines. Work closely with the design team to create compelling proposals.



Lead commercial discussions, negotiations and closures. Ensure healthy project margins while achieving revenue targets.

4. Team Leadership Build, manage and mentor the sales team. Set individual and team targets. Conduct regular pipeline and performance reviews. Train the team on consultative selling, objection handling and closing. Create a high-performance, accountable sales culture.

5. Cross-functional Collaboration Work closely with

Design, Project Management, Procurement, Marketing and Finance

teams. Ensure the sales team sets realistic expectations with clients. Establish a smooth transition from signed project to execution. Track client feedback and identify opportunities to improve the overall customer experience.

Key KPIs

Monthly / quarterly / annual revenue Gross margin Lead-to-consultation conversion Consultation-to-closure conversion Average project value Sales pipeline value Sales cycle duration New client acquisition Referral / channel-partner contribution Repeat and upsell business Individual sales-team productivity

Ideal Candidate

8–12+ years

of sales/business development experience. Strong experience in

interior design, architecture, real estate, luxury home improvement, furniture or premium lifestyle businesses . Proven experience managing and exceeding revenue targets. Strong B2C and/or high-value project sales experience. Excellent negotiation, presentation and closing skills. Existing relationships with architects, builders, developers and affluent clientele would be a strong advantage. Strong commercial understanding and ability to protect project profitability. Experience building and leading a sales team. Comfortable working in a fast-paced, founder-led environment. Strong CRM, pipeline and sales-reporting discipline.

Send your resume to

📌 Head of Sales – Interior Design (Bengaluru)
🏢 IMARAA
📍 Bengaluru