Position Title: Senior Copywriter Business Unit:

WP International Experience:

3+ yrs Location:

Marol, Mumbai Shift Timing:

10:30 AM to 7:30 PM (Mon to Fri) Salary Range:

8-11 LPA

About the Role • Write compelling copy for

social media, email campaigns, performance ads, influencer content & offline marketing • Translate brand strategy and audience insights into

high-impact storytelling • Collaborate closely with

design, marketing, and business teams • Lead ideation and contribute to

creative concepts & campaign planning • Conduct research to deeply understand

products, users, and messaging • Manage multiple projects end-to-end while meeting quality and timelines • Optimize copy using

feedback, data, and performance insights • Mentor junior writers and uphold content quality benchmarks





What We’re Looking For • Exceptional command over

English language, grammar & nuance • Ability to adapt tone and style across

platforms and funnel stages • Robust

conceptual thinking with a performance-driven mindset • High attention to detail and comfort in

fast-paced environments • Strong understanding of

social media marketing & performance copywriting • Experience working with

cross-functional teams

Requirements • Bachelor’s degree in

English, Journalism, Marketing, Communications , or related field •

3+ years

of experience in copywriting, content, or brand marketing

📌 Senior Copywriter | BU: WP International (Mumbai)
🏢 upGrad
📍 Mumbai