About the Role We are seeking a

Senior Manager – CRM Product & Platform Owner

to lead the end-to-end ownership of the

Microsoft Dynamics 365 (D365) CRM platform , with a robust emphasis on

Power BI analytics and data-driven decision-making . The role combines

product ownership, platform governance, stakeholder management, and hands-on Power BI expertise

to ensure the delivery of a scalable, high-performing CRM ecosystem and actionable business insights. The successful candidate will act as the

single accountable owner for CRM , partnering closely with Commercial, Finance, IT, Data teams, and external vendors.

Key Responsibilities 1. CRM Product Ownership & Platform Leadership Own the end-to-end

D365 CRM platform , including configuration, governance, administration, and ongoing enhancements. Lead

go-live readiness, UAT, cutover, and post-go-live stabilization/hypercare . Manage platform administration, including: Security roles Environments Releases Access and governance Translate business requirements into a

prioritized product backlog and actionable user stories . Ensure platform stability, scalability, security, and performance. 2. Product Roadmap & Delivery Define and execute the

CRM product roadmap

aligned with commercial and business priorities. Own backlog management, including: Prioritization Sprint planning Release planning and delivery Drive vendor and system integrator performance across

build and run phases . Establish and enforce

data governance and data quality standards . Monitor delivery against agreed timelines, quality standards, and business outcomes. 3. Power BI & Analytics Leadership — Hands-on Design and develop

enterprise-grade Power BI dashboards , including: Commercial performance dashboards Customer 360 insights Executive and CFO-level reporting Build robust

data models and semantic layers

integrating D365,



Finance, and operational systems. Develop advanced

DAX measures and calculations . Apply

star-schema data modelling

and best practices. Ensure: Data accuracy Refresh reliability Dashboard performance Query optimization Establish a

single source of truth

for commercial reporting and data-driven decision-making. Translate complex data into clear, actionable insights for senior leadership. 4. Adoption, Change & Governance Drive CRM adoption through: Targeted training User enablement CRM champion networks Track and improve key CRM adoption and data-quality KPIs, including: Active users Pipeline completeness Data quality metrics Enforce consistent CRM processes and

master data standards across regions . Identify adoption gaps and implement continuous improvement initiatives. 5. Stakeholder Management Partner closely with senior stakeholders across: Commercial / Sales Leadership Finance IT Data & Analytics Teams Ensure alignment between CRM data, financial reporting, and commercial performance. Operate effectively within a

matrix organisation , influencing stakeholders without direct authority. Act as the

trusted advisor and subject-matter expert

for CRM and commercial analytics. Communicate complex technical and analytical concepts effectively to business and executive stakeholders.

Experience 10–12+ years of experience

working with Microsoft Dynamics 365, particularly

Sales / Customer Engagement . Proven experience as a

CRM Product Owner,



CRM Platform Lead, or equivalent leadership role

in complex enterprise environments. Demonstrated experience owning CRM platforms through the complete lifecycle, from implementation and go-live to continuous improvement. Experience working in

consulting, Big 4, System Integrator, Microsoft Partner , or large-scale enterprise transformation environments is preferred. Strong experience managing external vendors and system integrators.

Technical Expertise Mandatory — Power BI Advanced

Power BI

expertise with hands-on dashboard development. Advanced

DAX

knowledge. Strong expertise in

data modelling and star-schema architecture . Experience with

performance tuning and optimization . Strong capability in executive dashboard design and

data storytelling . Experience building enterprise reporting solutions and semantic models. Dynamics 365 & Microsoft Power Platform Deep knowledge of

Dynamics 365 Sales / Customer Engagement . Strong understanding of D365 configuration and platform administration. Hands-on knowledge of: Power Apps Power Automate Microsoft Power Platform Strong understanding of data integration and reporting architectures. Experience integrating CRM with

Finance and operational systems .

Leadership & Functional Skills Strong

product mindset

with ownership and accountability for business outcomes. Ability to balance

strategic product leadership with hands-on execution . Excellent stakeholder engagement, communication, and influencing skills. Proven ability to lead

cross-functional delivery in matrix organisations . Strong problem-solving and analytical capabilities. Ability to translate business needs into scalable technology and analytics solutions. Strong vendor management and delivery governance skills.

📌 Senior Manager – CRM Product & Platform Owner (Mumbai)
🏢 Ad Astra Consultants
📍 Mumbai