We're looking for a driven

Demand Generation Executive

to be the first point of contact for prospective clients. This role is core to our sales pipeline — you'll be making outbound cold calls, engaging leads, and qualifying them before handing off to the sales/BD team. If you're energetic, persuasive, and love the thrill of a good conversation, this role is for you. Key Responsibilities Make

outbound cold calls

to prospective leads (from provided databases, inbound inquiries, and self-sourced lists) to introduce HabileLabs' services and solutions (Cloud, AI/ML, Web & Mobile Development, Salesforce, DevOps, Data & BI). Qualify leads

based on defined criteria (budget, authority, need, timeline — BANT/GPCT or similar frameworks) before passing them to the sales team. Maintain accurate, up-to-date records of all calls, lead status, and follow-ups in the

CRM (Zoho CRM) . Follow structured call scripts and objection-handling techniques while adapting tone for different prospect personas across industries and geographies. Achieve daily/weekly targets for call volume, connect rate, and qualified leads generated. Schedule discovery calls/demos for the Business Development team with qualified prospects. Conduct basic research on leads/companies before calling to personalize outreach. Follow up consistently with warm leads via calls, email, and LinkedIn/WhatsApp to keep them engaged in the pipeline.



Collaborate with the marketing team to give feedback on lead quality and messaging effectiveness. Report daily/weekly performance metrics to the reporting manager. Required Skills & Qualifications Excellent verbal communication skills in

English

(Hindi a plus); ability to build rapport quickly over the phone, including with international prospects. Prior experience in

cold calling, telesales, inside sales, or lead generation

preferred (IT services/SaaS background is a plus). Comfortable with rejection and persistent in following up without being pushy. Basic understanding of IT services / cloud / software development offerings (or willingness to learn quickly). Familiarity with CRM tools (Zoho CRM experience is a strong plus). Good listening skills to accurately gauge lead intent and qualify effectively. Self-motivated, target-driven, and comfortable working in a fast-paced workplace. Basic computer proficiency (MS Excel/Google Sheets, email, LinkedIn Sales Navigator is a plus). Good to Have Prior experience in an IT services company or B2B software consulting environment. Familiarity with lead scoring frameworks (BANT, GPCT, etc.) Experience calling international (US/EU) prospects or working across time zones. Experience using dialers or cold calling /sales engagement tools. Experience 2-5 years Excellent in communication skills Graduation

📌 Demand Generation Specialist (Mumbai)
🏢 Habilelabs
📍 Mumbai