• Lead end-to-end development of

Marketing Mix Models (MMM) , from data preparation to model building, validation, and business recommendations. • Design and implement

econometric/statistical models

(regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing

ROI . • Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity. • Mentor and guide junior team members in

MMM techniques , coding best practices, and business storytelling. • Drive

automation and scalability in modeling

pipelines and reporting dashboards. • Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches. • Proficiency in programming languages such as

Python and/or R. • Hands-on experience with

SQL

for data extraction and transformation

📌 Senior Data Scientist (Mumbai)
🏢 Genspark
📍 Mumbai