Associate Manager Paid Media - B2B Campaigns Location:

Noida, India ( Hybrid: ~3 days in-office ) About HCLTech At HCLTech, our purpose is to bring together the best of technology and our people to

supercharge progress . We partner with global enterprises to deliver

digital, engineering, cloud, and software solutions

at speed and scale. Our marketing organization reflects the same spirit, combining creativity, technology, and data to amplify HCLTech’s brand and impact in the marketplace. Role Summary The Associate Manager, Paid Media will work with designated business marketing teams in

planning, executing, and optimising paid media campaigns

across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate business goals into

media activation strategies that drive awareness, engagement, and pipeline. This is an

individual contributor role

within a team of digital marketers, collaborating with partner agencies, advertising platforms, and internal stakeholders to deliver

best-in-class B2B and ABM paid media campaigns , reporting, and innovation. Key Responsibilities Own end-to-end paid media planning, execution, and reporting

across global and regional campaigns. Manage day-to-day operations across

Google Ads, LinkedIn Ads, Meta, The Trade Desk, DV360, 6sense, Reddit, and Snapchat . Partner with campaign leads, marketing operations, analytics, and creative teams to design

integrated channel strategies . Track and optimise against key paid media KPIs including

CTR, CPC, CPM, engagement,



and website performance metrics . Oversee relationships with

media agencies and platform vendors . Test and scale

new audience strategies, intent data, predictive targeting, and account-based activation . Partner with data and analytics teams to improve

attribution modelling and campaign measurement . Execute campaigns aligned with approved media plans and brand guidelines. Collaborate with the paid media team on campaign execution, analysis, and stakeholder management. Maintain a high standard of

operational excellence , including budget pacing, documentation, and compliance. KPIs & Success Metrics Paid media ROI

and contribution to programme deliverables. Maintaining

Cost per Lead (CPL)

and

Cost per Engagement (CPE)

targets. Conversion rate improvement

across platforms. Share of voice and audience reach

versus benchmarks. Campaign delivery within budget and SLA timelines. Stakeholder satisfaction and

cross-functional alignment . Required Skills & Experience Bachelor's degree in Marketing, Business, or related discipline;

MBA preferred . 3-5 years of experience in paid media or performance marketing , ideally within B2B technology or IT services. Strong understanding of

paid search,



paid social, programmatic, display, and ABM advertising . Hands-on experience with

Google Ads, LinkedIn Campaign Manager, Meta Ads, The Trade Desk, Reddit Ads, Content Syndication, and 6sense . Proven track record of managing

large-scale paid campaigns and optimising towards measurable ROI . Robust understanding of

Google Analytics, GTM, keyword research, Factor.ai, and conversion tracking . Familiarity with

marketing automation, CRM systems, and CAPI integrations . Data-driven mindset

with strong analytical skills and reporting expertise. Excellent communication and presentation skills with the ability to engage

senior stakeholders . Experience

mentoring emerging talent . Preferred (Nice-to-Have) Experience in

global enterprise marketing

and cross-market campaigns. Agency management background or agency-side experience. Familiarity with

ABM tools, data onboarding, and intent-based targeting . Certifications in

Google Ads, LinkedIn Marketing, or other B2B marketing disciplines . Culture & Traits You're a

performance marketer with an engineering mindset : curious, analytical, data-obsessed, and committed to measurable impact. You thrive in a team-oriented, fast-paced global marketing environment and embody HCLTech’s mission of

Supercharging Progress

through technology and creativity. Location & Hybrid Working Based in our

Sector 126, Noida SEZ office

with a

hybrid working model (~3 days per week in-office) . No travel is required for this role.

📌 Paid Media (Noida)
🏢 HCLTech
📍 Noida