Location: Mumbai – Marol Experience: 3+ years CTC: Up to 9
LPA
At
upGrad , we’re looking for a
Senior Copywriter
who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you.
✨ What You’ll Do • Write compelling copy for
social media, email campaigns, performance ads, influencer content & offline marketing • Translate brand strategy and audience insights into
high-impact storytelling • Collaborate closely with
design, marketing, and business teams • Lead ideation and contribute to
creative concepts & campaign planning • Conduct research to deeply understand
products, users, and messaging • Manage multiple projects end-to-end while meeting quality and timelines • Optimize copy using
feedback, data, and performance insights • Mentor junior writers and uphold content quality benchmarks
What We’re Looking For • Exceptional command over
English language, grammar & nuance • Ability to adapt tone and style across
platforms and funnel stages • Robust
conceptual thinking with a performance-driven mindset • High attention to detail and comfort in
fast-paced environments • Strong understanding of
social media marketing & performance copywriting • Experience working with
cross-functional teams
Requirements • Bachelor’s degree in
English, Journalism, Marketing, Communications , or related field •
3+ years
of experience in copywriting, content, or brand marketing
Why upGrad? Work on high-impact campaigns at scale and shape a brand that influences millions of learners.