Hello Candidates ,

Greetings from Hungry Bird IT Consulting Services Pvt Ltd !!!

We are for Performance Marketing Manager one of our client.

Job Title: Performance Marketing Manager
Department: Digital Marketing
Experience: 5+Years

Location: Hyderabad
Job Type: Full-time

Notice Period: Immediate Joiner's Preferred

Working day: 5 days working

About the Client

Our client is a rapidly growing technology company focused on cutting-edge digital products. Key benefits include exposure to AI-driven marketing, SEO, paid campaigns, analytics, app growth, global audiences, and high-impact branding initiatives. A great opportunity for professionals seeking accelerated learning and career growth.

About the Role

We are looking for a highly analytical and results-driven Performance Marketing Lead to own and scale our paid user acquisition and performance marketing initiatives.

The ideal candidate should have strong hands-on experience with Google Ads, Meta Ads, app-install campaigns, GA4/Firebase, attribution, funnel analysis and conversion optimization.

This is not just a campaign execution role. The Performance Marketing Lead will be responsible for understanding the complete customer journey from ad impression and app installation to engagement, subscription and retention and continuously improving marketing ROI.

Job Summary

We are looking for a Performance Marketing Lead to own and scale paid user acquisition and performance marketing initiatives. The candidate should have strong hands-on experience in Google Ads, Meta Ads, mobile app acquisition, GA4/Firebase, attribution, funnel analysis, and conversion optimization.

The role will focus on driving app installs,



subscriptions, revenue, ROAS, and user retention through data-driven performance marketing.

Key Responsibilities

- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, YouTube, and other paid channels.
- Manage App Install, App Engagement, Conversion, and Retargeting campaigns.
- Own campaign budgets and optimize spend based on performance.
- Conduct A/B testing of audiences, creatives, placements, bidding strategies, and campaign structures.
- Scale successful campaigns while maintaining acquisition efficiency.
- Analyze the complete funnel: Ad Install Registration Engagement Subscription Retention.
- Monitor and optimize CPI, CPA, CAC, ROAS, conversion rates, LTV, and retention.
- Analyze campaign attribution and user behavior using GA4 and Firebase Analytics.
- Conduct funnel, cohort, and retention analysis to identify drop-offs and growth opportunities.
- Work with content, design, product, and technology teams to improve campaign and creative performance.
- Develop and execute creative testing and optimization strategies.
- Prepare weekly/monthly performance reports with actionable insights.
- Identify opportunities to improve paid subscriber acquisition and revenue contribution.

Mandatory Skills

- Google Ads & Meta Ads Manager




- Mobile App Acquisition / App Marketing
- GA4 & Firebase Analytics
- Marketing Attribution & Conversion Tracking
- Performance Marketing & Funnel Optimization
- CAC, CPI, CPA, ROAS, LTV & Retention
- A/B Testing & Creative Optimization
- Advanced Excel / Google Sheets
- Looker Studio / Dashboard Reporting
- Strong analytical and problem-solving skills
- Experience managing significant advertising budgets

Preferred Industry Experience

Candidates with experience in the following industries will be preferred:

- Mobile Applications
- Consumer Technology
- Subscription-based Apps
- EdTech
- Gaming
- OTT / Content Platforms
- D2C
- Consumer Internet Products

Candidate Profile

The ideal candidate should be hands-on, highly analytical, and business-focused, with the ability to go beyond campaign execution and understand the complete journey from ad impression to paid subscription and revenue.

The candidate should be capable of identifying performance gaps, testing solutions, optimizing campaigns, and scaling profitable acquisition.

Key Performance Metrics

CPI | CPA | CAC | ROAS | Install-to-Paid Conversion | Retention | LTV | Paid Subscribers | Revenue Contribution

(Interested candidates can share their CV with us at [email protected] or reach us at +91 (phone hidden).)

PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL.

Example: KRISHNA, HR MANAGER, 7 YEARS, 20 20DAYS NOTICE.

Name:

Position applying for:

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Thanks Regards,

Aradhana,

+91 (phone hidden)

📌 Performance Marketing Manager (Hyderabad)
🏢 Hungry Bird It Consulting Services
📍 Hyderabad