Role:

Sales Development Representative (SDR) – B2B SaaS
Company:

Infrasity
Location:

New Delhi (In Office)

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.
Our clients include rapid-growing startups in areas like AI infrastructure, platform engineering,
developer tools, and cloud automation.

Role Overview We are looking for a

Sales Development Representative (SDR)

who will be responsible for generating qualified meetings with DevTools and AI startup teams.

This role focuses on

outbound pipeline generation

across email, LinkedIn, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and DevRel leaders.
You will work closely with the founder to build and refine outbound strategy and messaging.

Key ResponsibilitiesOutbound Campaign Execution





Execute targeted outbound campaigns using tools such as

Apollo, YAMM, and Linkedin
Send cold email sequences and follow-ups

to qualified prospects
Maintain daily outreach cadence across multiple mailboxes

Prospect Research Identify companies using signals such as:
recently funded startups
hiring signals
competitor customers
YC / AI infrastructure startups
DevTools ecosystem companies
Build and maintain prospect lists for outreach campaigns.

Campaign Testing

Test subject lines, email body copy, and messaging angles
Iterate messaging based on open rates, reply rates, and engagement
Track performance across vertical campaigns such as:
AI infrastructure
AI agents
FinOps
Platform engineering
DevTools

Pipeline Tracking Maintain weekly reporting including:
emails sent
LinkedIn outreach
open rates
replies
meetings booked
campaign performance
Work with the team to refine messaging and improve conversion.

Tools Used You

📌 Sales Development Representative (Mumbai)
🏢 Infrasity
📍 Mumbai