Job Title Marketing Executive Company Name NGJ Group Job Holder’s Name Division Marketing Reporting to Branch Head / Marketing Head Department Direct Reports Level Junior Management Indirect reports Location JOB PURPOSE To implement and execute local marketing initiatives that drive footfall, enhance brand visibility, and support sales growth at the showroom level. The role ensures consistent customer engagement, promotion of high-value jewellery collections, and supports campaigns aligned with the company's brand strategy and seasonal business goals. SCOPE / MAIN FEATURES To develop, administer and execute various marketing strategies and achieve targets on a regular phase wise basis in terms of number of products and revenue. Showroom Footfall Generation Execute local marketing strategies to increase daily walk-ins and inquiries. Coordinate hyper-local advertising, hoardings, print, and digital promotions specific to the showroom catchment area. Monitor and report on lead generation and conversion metrics. Customer Engagement & Loyalty Support and activate in-store events, exhibitions, festive campaigns, and HNI engagement programs. Assist CRM team in nurturing relationships with repeat customers through personalized communication and offers. Collect customer feedback and drive satisfaction initiatives. Social Media & Online Promotion Collaborate with the central marketing team to localize content for social media platforms and What’s App broadcast groups. Capture and share high-quality in-store visuals, influencer visits, and promotional stories. Coordination & Execution Work with showroom team, visual merchandisers, and creative agencies to ensure campaign materials (banners, posters, flyers) are properly deployed. Ensure showroom branding aligns with corporate identity and current promotions. Reporting & MIS Maintain a record of daily marketing activities, campaign ROI, and footfall reports. Submit monthly reports on lead sources, local competitor activities,



and customer trends. Vendor & Partner Management Liaise with local vendors for print, advertising, branding material, and event setups. Evaluate vendor performance and manage budgets allocated for local marketing spends. Market Intelligence Regularly monitor competitor activities, pricing trends, and seasonal promotions in nearby stores. Share insights with central marketing team for strategic planning. KEY RESPONSIBILITIES OF THE JOB Sl. No Area of Work / Activities Weightage Deliverables / Measures 1 2 3 4 5 Customer Acquisition Customer Engagement Market intelligence Brand Visibility Customer Delight 35% 20% 20% 15% 10% Lead Generated Vs Footfall/ Walk-ins Reference Vs Repeated Customer New strategy Vs Success rate Old customers Vs New Customers Committed Vs Delivery JOB DIMENSION ( External & Internal Interface) Customers, Vendors, Outlet owners, Prospects, HOD’s, Store managers, employees and other stakeholders JOB / PERSON /SKILLS SPECIFICATIONS Graduates with relevant experience in marketing and business development of which Minimum 3+ years in Retail sector with impressive track record. Experience in Retail segment with proven track record in Marketing collaterals and promotional events and prefer direct exposure to Diamond, Gold, Silver Jewellery sales & delivery. Demonstrated Leadership with the ability to build leaders within the team and extremely sensitive to customer relationship with Possess Positive communication, Organisational and multitasking skills Self-motivated with a high level of creativity and a sense of urgency Must have a level of business maturity, flexibility, and intestinal fortitude to energize and instill a winning, “can-do” attitude within his organization. Proficiency with sales related technology applications is an added advantage. KEY PERFORMANCE INDICATORS Sales Growth, Profitability, new business, Team Management & Customer Delight Confirmed by JOB Holder Name : Date : Reviewed by Supervisor Name : Date : Approved by Name : Date :

📌 Retail Marketing Executive/Sr.Executive (Chennai)
🏢 People First Consultants
📍 Chennai