Job Description
Location: Pune Type: Full-time Mode: On-site
nFocus: Organic growth, Instagram branding, showcasing innovation
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nAbout ALIV
nALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care straightforward and trustworthy for Indian audiences.
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nRole Summary
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nOwn ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).
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nKey Responsibilities
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- Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).n
- Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).n
- Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut).n
- Innovation Showcasing: Highlight protocols, hygiene,



approvals/ethics, and patient experience (with consent) in patient-friendly language.n
- Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).n
- Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes.n
- Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly.n
- Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.n

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nMust-Have Skills
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- 3–5 years in organic social; proven Instagram growth and engagement results.n
- Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs.n
- Hands-on Reels production & editing; carousel design basics.n
- Comfortable turning medical notes into simple, accurate content.n
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📌 Social Media Manager (Pune)
🏢 ALIV - Regenerative Wellness
📍 Pune