This is with SugarFit (A CultFit Family Company)

A

Creative Director is expeceted to

lead the visual and narrative brand strategy, driving user acquisition and translating complex medical or wellness concepts into engaging digital campaigns.

Role Responsibilities
Strategy & Vision:

Define and scale the overall creative and brand vision across all paid and organic channels.
Performance Marketing:

Partner with growth and data teams to produce high-volume, data-driven performance creative (videos, ads, carousels) for platforms like Meta and Google.
Team Leadership:

Hire, mentor, and manage cross-functional creative pods, including copywriters, designers, and video producers.
Brand Compliance:

Ensure all marketing messaging remains medically or regulatory compliant without sacrificing emotional resonance or creative excellence.




Production Workflows:

Build scalable production systems, templates, and sprint-based review cadences to accelerate speed to market.

Key Qualifications
Experience:

8+ years in creative roles with leadership experience in a digital-first, D2C, or high-growth startup workplace.
Data Fluency:

Comfort reading performance dashboards (CPA, hook rates, CTR) and translating insights into actionable creative tests.
Portfolio:

Proven track record of high-converting performance creative and strong brand storytelling.
Healthcare Acumen:

Deep understanding of health tech, wellness, or pharmaceutical consumer behavior and regulatory landscapes.

📌 Creative Director (Mumbai)
🏢 TAAS Partners
📍 Mumbai