Role Overview
We are seeking a results-driven

Programmatic Performance Specialist

focused on driving high converting
CPA (Cost Per Action) and CPL (Cost Per Lead) campaigns. In this role, you will be
responsible for end-to-end campaign execution, bid optimization, audience architecture, and performance
scaling across Display & Video 360 (DV360) and Beeswax / Free Wheel. You will operate at the
intersection of data, creative strategy, and ad tech to deliver measurable business outcomes and hit
direct-response targets.

Key Responsibilities
Campaign Execution & Management:

Traffic, launch, and manage full-funnel programmatic campaigns (display, video, and native) across DV360 and Beeswax / Free Wheel.
Bidding & Algorithmic Optimization:

Adjust bid strategies, line-item settings, pacing, and contextual targeting to maximize conversions while achieving Target CPA/CPL goals.
Tracking & Ad Ops Integration:

Partner with Ad Ops to set up, QA, and troubleshoot conversion tracking (Floodlight tags, GTM, server-side tracking, and pixels) to ensure accurate performance attribution.




Performance Tracking & Analytics:

Daily tracking of core KPIs (Cost Per Acquisition, Cost Per Lead, Conversion Rate, eCPM) and rapid troubleshooting of tracking or delivery anomalies.
Audience Architecture:

Architect and deploy audience targeting strategies leveraging 1st-party CRM data, custom intent/affinity segments, and 3rd-party data for targeted prospecting and retargeting.
Creative Strategy & A/B Testing:

Work cross-functionally with creative teams and ad ops to align landing pages, agile ad formats (DCO), and ad messaging with conversion goals.
Brand Safety & Quality Assurance:

Enforce strict brand safety, fraud prevention, and viewability standards using verification tools (e.g., IAS, Double Verify, MOAT) to protect budgets and ad quality.

Requirements & Qualifications
Experience:

2 to 5+ years of hands-on experience managing programmatic buying platforms with a strong focus on

📌 Programmatic Performance Specialist (Mumbai)
🏢 Adprime
📍 Mumbai