Senior UI/UX Designer (D2C & E-commerce)

Location: India (Remote)

Type: Full-time

About Houndstooth

Houndstooth is an award-winning, D2C-focused design and growth studio that builds high-performing consumer brands from the ground up. We work across brand strategy, identity, packaging, UI/UX, content, and performance , creating cohesive ecosystems that help brands scale across e-commerce and digital channels.

Houndstooth is the design ambassador of Guild Capital , a US-based venture firm. We strategically partner with Guild Capital's portfolio companies to build, launch, and scale ambitious consumer brands, working closely with founders from early-stage growth through scale.

About the Role

We're looking for a Senior UI/UX Designer who thrives in the world of Shopify, D2C, and e-commerce . This role is for someone who understands that great design isn't just beautiful, it's measurable.

You'll design high-converting digital experiences for US consumer brands, combining strong UX thinking with conversion-focused design principles. Working closely with developers, strategists, and founders, you'll translate brand strategy into intuitive, high-performing Shopify experiences.

Key Responsibilities

- Design intuitive, conversion-focused experiences for Shopify and D2C websites
- Create user flows, wireframes, prototypes,



and high-fidelity UI in Figma
- Apply UX best practices and CRO principles to improve conversion and user engagement
- Design scalable experiences across PDPs, PLPs, landing pages, and key customer journeys
- Build and maintain scalable design systems and reusable components
- Collaborate closely with developers to ensure smooth handoffs and pixel-perfect implementation
- Participate in design reviews and proactively identify opportunities to improve usability and performance
- Stay up to date with the latest UI/UX, Shopify, accessibility, and e-commerce trends
- Has a good understanding of Claude integrations for design outputs

Must-Haves
- 4–7 years of experience designing digital products, preferably for D2C and e-commerce brands
- Expert proficiency in Figma
- Robust experience designing Shopify websites
- Excellent verbal and written English communication skills
- Comfortable presenting ideas and working directly with US-based clients
- Strong portfolio demonstrating high-quality e-commerce work

Nice to Have
- Experience with A/B testing and experimentation
- Familiarity with analytics tools such as GA4, Hotjar, Microsoft Clarity, or similar
- Motion design or interaction design experience

Urgency
- Immediate

📌 Sr. UI/UX DesignerC & E-commerce (Mumbai)
🏢 Houndstooth Strategic Communications
📍 Mumbai