Job Title: Asst-Sales Manager – Test & Measuring Instruments (TMI)

Location: Chennai, India

Company: Nirav Electricals India Private Limited

Website: www.niravindia.com

About the Role

We are looking for a energetic, result-oriented Asst Sales Manager to spearhead sales and business development for our Test & Measuring Instruments (TMI) portfolio. This role demands a strategic thinker with strong technical aptitude and proven experience in managing channel partnerships and direct customer relationships. You will be instrumental in driving revenue, expanding market share, and aligning closely with our OEM partners to achieve mutual growth objectives.

Key Responsibilities

1. Sales Ownership & Business Development

- Own and deliver sales targets across the assigned territory (Chennai and surrounding regions).
- Identify and develop new business opportunities while nurturing long-term relationships with existing customers.
- Prepare and present regular business updates, sales forecasts, and pipeline reports to management.

2. Partner & Principal Engagement

- Collaborate closely with OEM principals to align strategies, execute joint business plans, and track progress.
- Develop and maintain weekly forecast and activity reports for partner review.
- Foster strong, collaborative relationships with OEM representatives across India.

3. Marketing & Demand Generation

- Participate in industry exhibitions, seminars, and marketing forums to promote brand and product visibility.




- Plan and execute lead generation activities and localized campaigns in collaboration with partners.
- Propose marketing budgets and ensure ROI-driven deployment of marketing resources.

4. Cross-functional Collaboration

- Coordinate with internal teams including Technical Support Managers, Application Engineers, and Area Managers.
- Ensure seamless pre-sales and post-sales support to customers, with a focus on value-added engagement.

Candidate Profile

Ideal Background

- Bachelor's degree in Electrical, Electronics, Instrumentation Engineering, or a related technical field.
- Minimum 1-3 years of relevant experience in TMI product sales or solution selling.
- Hands-on knowledge of leading TMI products and their applications across industries.
- Candidates with experience in organizations such as Fluke, Megger, Hioki, Testo, Chauvin Arnoux, Toshniwal, or their authorized distributors will be preferred.

Skills & Competencies

- Strong business acumen with a consultative approach to sales.
- Excellent communication, interpersonal, and negotiation skills.
- Self-motivated, goal-oriented, and able to manage time and priorities effectively.
- Willingness to travel within the assigned region for customer and partner engagements.

Why Join Us?

At Nirav Electricals, you will be part of a forward-thinking organization that represents world-class technology partners in the TMI space. If you're passionate about technical sales, thrive in a target-driven environment, and are looking to grow with a progressive team, we invite you to apply.

📌 Sr. Sales Executive / Asst Sales Manger (Chennai)
🏢 NIRAV ELECTRICALS INDIA PRIVATE
📍 Chennai