Job Description
Company: Jeena Sikho Lifecare Ltd.
nJob Title: Meta Ads Specialist
nDepartment: Digital Marketing / Performance Marketing
nLocation: Gurgaon
nEmployment Type: Full time
nWorking Days: 6 Days a Week
nExperience: 5+ Years
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nJob Summary
nWe are looking for an experienced Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook and Instagram, with a strong focus on lead generation, conversions, customer acquisition, and ROI.
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nKey Responsibilities
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- Plan, execute, and manage Meta Ads campaigns across Facebook and Instagram.n
- Develop campaign strategies based on business goals, target audiences, and customer segments.n
- Manage campaigns for lead generation, conversions, traffic, engagement, and remarketing.n
- Conduct audience research and create effective targeting strategies.n
- Set up and optimize Meta Pixel, Conversions API, and conversion tracking.n
- Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.n
- Manage campaign budgets and ensure efficient utilization of ad spend.n




- Conduct A/B testing of creatives, ad copies, audiences, placements, and campaign strategies.n
- Coordinate with the creative and content teams to develop high-performing ad creatives and copies.n
- Analyze campaign performance and identify opportunities for improvement.n
- Create regular performance reports and dashboards with actionable insights.n
- Manage retargeting, lookalike, custom, and interest-based audiences.n
- Troubleshoot campaign, tracking, and performance-related issues.n
- Stay updated with Meta Ads updates, policies, algorithms, and industry trends.n
- Conduct competitor and market analysis to identify new advertising opportunities.n

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nRequired Skills
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- Strong hands-on experience with Meta Ads Manager and Business Manager.n
- Excellent knowledge of Facebook & Instagram advertising.n
- Strong understanding of performance marketing and conversion funnels.n
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📌 Meta Ads Specialist (Gurugram)
🏢 JEENA SIKHO LIFECARE
📍 Gurugram