JOB DESCRIPTION: COMMUNITY MANAGER -UPES

Location – UPES Dehradun

About the Role

UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of

200+ student ambassadors .

The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.

Key Responsibilities: Community Management

Build, onboard, and manage a community of 200–300 student ambassadors across all 7 schools.
Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.

Build a culture of ownership, collaboration, and healthy competition within the ambassador community.

Program Execution
Drive flawless execution of the program calendar, campaigns, events, challenges, and activations.
Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.

Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.

Content & Brand Advocacy
Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
Guide students in creating high-quality, platform content including Reels, Instagram Stories, campus diaries, testimonials,



and event coverage.

Encourage authentic conversations across platforms such as Instagram, Linked In, Reddit, and student forums to strengthen the UPES brand.

Performance & Analytics

Define success metrics and KPIs for the community, including: Active ambassador participation

Content output and quality
Engagement rates
Campaign participation
Referral and lead generation
Brand advocacy and sentiment
Build dashboards to track performance and provide actionable insights.

Continuously optimise the program based on data and feedback.

Desired Skills & Competencies
Exceptional execution and project management skills.
Strong ability to define, monitor, and improve performance metrics.
High inclination towards content creation, storytelling, and social media trends.
Excellent communication and stakeholder management skills.
Experience in building and managing large communities.
Solid organisational skills with the ability to manage multiple campaigns simultaneously.
Analytical mindset with proficiency in reporting and performance tracking.

Ability to motivate, mentor, and influence young student communities.

Preferred Experience

At least 7+ years of experience in Community Management, Brand Marketing, Student Engagement, Creator Management, or Social Media.
Experience managing ambassador, creator, influencer, or campus engagement programs is highly preferred.

Prior experience in higher education, startups, consumer brands, or creator ecosystems is an advantage.

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