Position Summary

- Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC – Purple Line; approx. 10 minutes)
- Experience Required: 4-5 years
- Compensation: 4-5 LPA
- Employment Type: Full time, Permanent (Work from Office)
- Preferred Joining: Immediate
- Working days: 5 days (Monday to Friday)
- Employment type: Full-time | Permanent
- Role type: Individual Contributor
- Selection process: In-person interview at the Head Office, Delhi (can include written assessment)
- Opportunity to work with a brand with nearly four decades of industry presence
- Compensation: 4-5 LPA

What We Are Looking For The candidate should be able to think of the content idea, write the copy, understand current trends, shoot basic content and coordinate its execution.

The role is not limited to simply posting content created by others. We are looking for someone who can take ownership of the complete social media content process.

Key Responsibility Areas

1. Platform Management

- Manage and publish content across LinkedIn, Instagram, X, Facebook and other relevant platforms, with a clear understanding of each platform's best practices.
- Ensure consistency, accuracy and quality of content across all social media platforms.

2. Content Creation

- Write engaging social media posts, captions and creative copy.
- Develop ideas for Reels, posts, news updates, announcements and other social media content.
- Research topics to ensure content is accurate, relevant and timely.
- Plan and maintain a social media content calendar.

3. Audience Engagement

- Monitor comments, messages and mentions.
- Respond to the audience professionally and on time.
- Find ways to improve engagement and build a stronger online community.

4. Trend & Competitor Analysis

- Track social media trends,



formats and audience behaviour.
- Monitor competitors and industry content.
- Use these insights to improve content and social media strategy.

5. Brand Consistency

- Ensure all content follows the organisation's brand voice, tone and guidelines.
- Maintain consistency in both visual and written communication across platforms.

6. Team Coordination

- Coordinate with the Video Production and Graphic Design teams for the development of visual collaterals.
- Clearly communicate content ideas, requirements, formats and deadlines.
- Ensure creatives and videos are delivered on time as per the content calendar.

Preferred Candidate Profile

Relevant Industry Experience

- Experience in social media management for exhibitions, expos, trade fairs, service-based businesses or B2B organisations will be preferred.
- English Communication - Very good spoken English communication with clear and confident articulation.
- Camera Comfort - Comfortable appearing in front of the camera for Reels, announcements, interviews and other social media content.
- Idea Articulation - Ability to clearly explain and present creative ideas, concepts and content approaches.
- Reel Production Skills - Basic understanding of Reel shooting both in front of and behind the camera, including framing, angles, transitions and basic shooting techniques.
- Meme Content - Portfolio should demonstrate experience in creating meme-based / topical social media content and an understanding of how such content can drive engagement.

Why Join Us?Join Exhibitions India Group, a nearly 40-year-old organisation behind some of India’s leading business exhibitions and industry platforms. Work on large-scale events, high-visibility brands and exciting digital campaigns while collaborating with professionals across industries.

📌 Social Media Strategist || 3-5 years || South Delhi || 4-5 LPA || 5 day working (New Delhi)
🏢 Exhibitions India Group
📍 New Delhi