We are hiring for one of India’s leading AgriTech companies,
working at the intersection of
agriculture, dairy and farm mechanisation . The company is building solutions across
silage, agricultural machinery and allied farm solutions , with a robust focus on enabling farmers and dairy businesses through technology, mechanisation and organised distribution.
About the Role
We are looking for a
General Manager – Sales
to lead and scale the company’s
Agricultural Machinery and Silage businesses .
The role will be responsible for driving overall sales growth, expanding dealer and distributor networks, developing institutional business, strengthening rural market penetration and leading a high-performing sales organisation.
The ideal candidate will have
10–15 years of experience
across
farm equipment, tractors, agricultural machinery, silage, cattle feed, agri-inputs or allied sectors , with at least 5 years in a senior sales leadership role.
What You Will Drive
Overall sales strategy and business growth across
Machinery & Silage
Expansion and management of
dealer/distributor networks
Rural, semi-urban and dairy-market penetration
Institutional sales across
dairy farms, contractors, FPOs and large farmers
Development of silage demand and contractor-led business models
Leadership of regional and field sales teams
Sales forecasting, collections, working capital and
P&L; ownership
Market development through dealer meets, farmer engagements, demonstrations and product launches