? We're Hiring: Business Development Manager (BDM) – Degree Programs (EdTech) ?
? Company: Arbor Academy
? Location: Baner, Pune – On-site
? Experience: 3 - 5 yrs
? Education: Bachelor’s Degree
? Job Type: Full-Time
Are you a target-driven sales leader with a passion for education? Join us in shaping careers by leading enrollments for our online/hybrid degree programs!
Position Summary
The Business Development Manager (BDM) – Degree Programs will drive student enrollments for online/hybrid degree programs by leading a team of sales counselors, managing the end-to-end admission funnel, and building partnerships to generate quality leads. This role requires strong consultative selling skills, target-driven execution, and the ability to guide prospective students through a high-consideration purchase decision (degree enrollment).
Key Roles & Responsibilities
1. Sales Strategy & Target Achievement
- Own and drive monthly/quarterly enrollment targets for assigned degree programs
- Develop and execute sales strategies to maximize conversion across the admission funnel (lead → counseling → enrollment)
- Monitor and analyze sales performance data (conversion rates, drop-offs, cycle time) to identify improvement areas
2. Team Leadership & Management
- Lead, train, and mentor a team of sales counselors/telecallers to achieve individual and team targets
- Conduct regular performance reviews, call audits, and coaching sessions to improve counseling quality
- Set daily/weekly targets and monitor team productivity through CRM and dashboards
3. Lead Management & Counseling
- Ensure timely follow-up and nurturing of leads generated through digital marketing, referrals, and walk-ins
- Personally counsel high-value or escalated prospective students on program details, fee structure, and career outcomes
- Address student/parent queries regarding curriculum, accreditation, placement support, and payment options
4. Admission Process & Documentation
- Oversee the end-to-end admission process — application, document verification, fee collection,
and enrollment confirmation
- Ensure compliance with university/regulatory guidelines during the admission process
- Coordinate with academic and operations teams for smooth onboarding of enrolled students
5. Cross-functional Collaboration
- Work closely with the Marketing team to provide feedback on lead quality and campaign effectiveness
- Coordinate with Academic/Program teams to stay updated on curriculum changes, new program launches, and USPs
- Liaise with the Finance team for fee structuring, EMI options, and scholarship/discount approvals
6. Reporting & MIS
- Maintain accurate CRM records of leads, follow-ups, and conversions
- Prepare regular sales reports and MIS for management review (funnel status, targets vs. achievement, revenue)
- Forecast enrollment numbers and revenue projections for upcoming intakes
7. Partnerships & Business Development
- Identify and develop partnerships with colleges, coaching institutes, and corporations for bulk enrollments
- Represent the organization at education fairs, webinars, and promotional events
Key Skills & Requirements
- Proven experience in EdTech/education sales, preferably in degree or higher-education programs
- Robust consultative/solution-selling skills with high-ticket, high-consideration products
- Team handling experience (managing counselors/telecallers)
- Proficiency with CRM tools and MIS reporting
- Excellent communication, negotiation, and interpersonal skills
- Target-driven with a strong sense of ownership
Experience & Qualification
- Graduate/Postgraduate in any discipline (MBA preferred)
- 4–7 years of sales experience, with at least 3–4 years in a team-handling role
- Prior experience in EdTech, higher education, or degree program sales strongly preferred
Ashwini – HR | Arbor Academy
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[email protected]
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📌 Business Development Manager (India)
🏢 Arbor Academy
📍 India