Experience: 1 to 3 years

Location: Hauz Khas, South Delhi

Working days: Monday to Saturday

Job Type: In office full time

Joining: Immediately

About the Role

We are looking for a creative, trend-savvy and data-driven Social Media Marketing Specialist to manage and grow our social media presence across platforms.

The ideal candidate should have a strong understanding of social media marketing, content planning, platform trends, audience behaviour, and performance analytics. They should be able to independently develop content calendars, contribute to social media strategies, coordinate content creation, write compelling captions and copy, manage social media campaigns and use performance insights to continuously improve our online presence.

If you are someone who understands what makes content work, keeps up with the latest social media trends, has a strong eye for creative content and can balance creativity with data, we'd love to hear from you.

KEY RESPOSIBILITIES

Social Media Strategy & Planning

- Develop and execute social media strategies aligned with the company's brand, marketing and business objectives.
- Plan monthly and weekly content calendars across relevant social media platforms.
- Identify content themes, formats, campaigns, and opportunities to improve audience engagement and brand visibility.
- Research competitors, industry trends, audience behaviour and emerging content formats.
- Recommend new content ideas and platform-specific strategies based on current trends and performance.

Content Planning & Creation

- Conceptualize and plan engaging social media content including reels, videos, carousels, static posts, stories, UGC, GIFs, animations and other relevant formats.
- Write compelling and platform-appropriate captions, hooks, headlines, CTAs and supporting copy.
- Ensure content is creative, accurate, relevant and consistent with the brand's tone of voice.
- Work closely with designers, animators, video editors and other creative teams to develop high-quality content.
- Coordinate the end-to-end content process, from ideation and briefing to publishing.
- Repurpose existing creative assets and projects into engaging social media content.

Social Media Management

- Manage day-to-day social media activities across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, Vimeo and other relevant channels.
- Schedule and publish content according to the approved content calendar.
- Maintain consistency in brand messaging, visual identity, tone and publishing frequency across platforms.
- Monitor comments, mentions, messages, and conversations and ensure timely and appropriate responses.
- Identify opportunities to increase organic reach, engagement and community interaction.

Trends & Platform Intelligence

- Stay updated on the latest social media trends, viral formats, memes, features, algorithm changes, and platform updates.
- Identify trends relevant to the brand and evaluate opportunities to adapt them creatively.
- Continuously experiment with new content formats, hooks, storytelling styles, and platform features.
- Keep track of competitor activity and relevant industry conversations.

Paid Social Media Campaigns

- Plan, execute, monitor,



and optimize paid social media campaigns.
- Assist in developing campaign objectives, audiences, creative requirements, copy and CTAs.
- Monitor campaign performance and budgets to ensure efficient use of ad spend.
- Test different creatives, audiences, messaging and formats to improve campaign performance.
- Work with the marketing team to align paid campaigns with lead generation, awareness, engagement or other business objectives.

Analytics & Performance

- Monitor social media performance and track key metrics such as reach, impressions, engagement, follower growth, video views, CTR, conversions and leads.
- Prepare regular social media performance reports and present actionable insights.
- Identify high-performing and underperforming content and recommend improvements.
- Use data and audience insights to refine content calendars and social media strategies.
- Continuously optimize platform performance based on analytics and learnings.

Brand Building & Audience Growth

- Develop initiatives to increase brand awareness, audience growth, engagement and community participation.
- Ensure the brand maintains a strong and consistent presence across all social channels.
- Identify opportunities for collaborations, creator/UGC initiatives, relevant conversations, and industry visibility.
- Contribute to building a recognizable and differentiated brand voice on social media.

KEY RESULT AREAS (KRAs)

Social Media Growth

- Consistent growth in followers, subscribers, reach, and relevant audience across platforms.
- Growth should be driven by quality and relevance of audience rather than vanity metrics alone.

Content Performance

- Improve engagement rate, reach, impressions, video views, shares, saves, comments and other relevant content KPIs.
- Increase the percentage of content meeting or exceeding defined performance benchmarks.

Content Planning & Consistency

- Maintain an effective and timely monthly/weekly content calendar.
- Ensure consistent publishing across relevant platforms.
- Minimize missed publishing deadlines and maintain quality and brand consistency.

Campaign Performance

- Deliver social media campaigns within approved timelines and budgets.
- Improve campaign performance through continuous testing and optimization.
- Track campaign KPIs such as reach, engagement, CTR, conversions, leads and cost efficiency.

Brand Visbility

- Increase the brand's visibility, relevance, and share of voice within its target audience and industry.
- Build a strong and consistent brand identity across social platforms.

Audience Engagement & Community

- Improve meaningful interactions with the audience through comments, shares, saves, DMs, mentions and other engagement activities.
- Ensure timely and appropriate community management.

Analytics & Optimization





- Provide regular and accurate performance reports.
- Translate analytics into actionable recommendations.
- Continuously optimize content, campaigns, publishing strategy and platform performance based on data.

Lead Generation / Business contribution

- Contribute to qualified traffic, enquiries, leads or other defined business outcomes through organic and paid social media activities.

REQUIREMENTS

- 1+ year of hands-on experience in social media marketing/management, preferably in a creative, media, animation, entertainment, advertising or similar industry.
- Strong understanding of social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Ability to independently create and manage monthly/weekly content calendars.
- Good understanding of social media strategy, content planning, audience growth, engagement, and platform optimization.
- Strong awareness of current social media trends, viral formats, platform features and algorithm changes.
- Excellent copywriting skills with the ability to write engaging captions, hooks, CTAs, post copy and campaign messaging.
- Strong creative sense and an understanding of what makes content engaging and shareable.
- Experience working with designers, video editors, animators and other creative teams.
- Basic to valuable understanding of paid social media advertising, including campaign setup, audience targeting, creative testing, monitoring and optimization.
- Comfortable working with social media analytics and performance reporting.
- Ability to interpret data and translate insights into practical content and campaign improvements.
- Familiarity with social media management and analytics tools such as Meta Business Suite, LinkedIn Analytics, YouTube Analytics, Hootsuite, Buffer, Sprout Social or similar tools.
- Working knowledge of Canva, Photoshop, Illustrator, Premiere Pro or similar creative tools is an advantage.
- Strong written and verbal communication skills.
- Excellent attention to detail, especially with copy, captions, publishing, tagging, links and brand consistency.
- Ability to manage multiple content streams, campaigns and deadlines simultaneously.
- Strong organizational and project management skills.
- Proactive, curious, and willing to experiment with new content formats and ideas.
- A passion for creative content, animation, visual storytelling and digital media is highly desirable.
- Comfortable appearing on camera and creating UGC/video content is an advantage.

EDUCATION

Bachelor's degree in Marketing, Communications, Advertising, Media, Journalism or a related field is preferred.

WHAT WE ARE LOOKING FOR

- We are looking for someone who can think creatively, execute independently and learn from data.
- You should be able to look at a social media brief and answer:

What should we post? → Why should we post it? → Who is it for? → How should we present it? → When should we post it? → How do we promote it? → Did it work? → What should we do differently next time?

- A strong candidate will bring a combination of creative thinking, strong content instincts, platform knowledge, execution skills and analytical thinking to the role.

📌 Social Media Marketing Specialist (Delhi)
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