? WE’RE HIRING — FREELANCE SOCIAL MEDIA MANAGER | NOORLY
Noorly, a growing D2C laundry care brand, is looking for an experienced Social Media Manager who can take complete end-to-end ownership of our social media presence.
We’re looking for someone who understands how to build a consumer product brand on Instagram from the ground up — not just post content.
? Role: Freelance Social Media Manager
? Work Mode: Remote
? Compensation: ₹15,000/month
? Experience: Minimum 3–4 years
What You’ll Handle
- Complete ownership of Noorly’s Instagram and social media execution
- Planning and maintaining the complete monthly content calendar
- Publishing approximately 50–60 pieces of content per month
- Ensuring consistent posting of around 2 posts/reels/stories per day
- Creating moodboards, visual references and content directions for the brand
- Aligning content, campaigns and creative timelines in advance
- Planning and executing social media campaigns from idea to launch
- Bringing fresh campaign and content ideas every week
- Building Noorly’s social media community and improving audience engagement
- Identifying trends, content formats, hooks and opportunities relevant to laundry care, home care and D2C consumers
- Maintaining consistency in Noorly’s visual identity, communication and brand personality
- Coordinating with designers, video editors and creators wherever required
- Ensuring all planned content goes live according to timelines
- Tracking reach, engagement, follower growth and content performance
- Providing complete weekly and monthly social media reports
- Analysing what is working and continuously improving the content strategy
Who We’re Looking For
✅ Minimum 3–4 years of Social Media Management experience
✅ Must have worked with D2C, E-commerce or product-based consumer brands
✅ Strong preference for candidates who have helped build or scale an Instagram account from an early stage
✅ Strong understanding of Instagram, Reels, Stories, community building, organic growth and content strategy
✅ Should understand moodboarding, brand aesthetics, campaign planning and content storytelling
✅ Should be proactive and independently bring ideas instead of waiting for instructions
✅ Robust ownership, accountability and ability to meet strict content timelines
This is a freelance role with complete end-to-end ownership of Noorly’s social media.
We need someone who can think about what Noorly should post, why we should post it, how it should look and how it can help build the brand — and then ensure it gets executed.
If interested, please share:
? CV
? Portfolio
? Instagram accounts / D2C brands you have managed
? Examples of campaigns you have worked on
? Results or growth achieved on previous accounts
Please apply only if you have relevant D2C / consumer product brand experience.