About True Hope Foundation True Hope Foundation is a fundraising and crowdfunding platform dedicated to supporting NGOs, social causes, medical emergencies, animal welfare, old age homes, blind children, disaster relief, and other humanitarian campaigns. We work to bring real stories of need in front of donors and create meaningful impact through digital fundraising. We are looking for a creative, responsible, and result-driven Social Media Manager who can manage our social media presence, build strong engagement, and help us reach more donors through powerful storytelling.

Role Overview The Social Media Manager will be responsible for planning, creating, publishing, and managing content across True Hope Foundation’s social media platforms, including Facebook, Instagram, You Tube, Linked In, and other digital channels. The candidate should understand social media trends, donor psychology, emotional storytelling, campaign promotion, and brand communication. The ideal candidate must be able to convert real-life stories into engaging social media content that inspires people to donate and support our causes.

Key Responsibilities Manage daily posting and content planning for Facebook, Instagram, You Tube, Linked In, and other platforms. Create monthly social media calendars for campaigns, festivals, donor appeals, impact stories, and awareness content. Write engaging captions, hooks, reels scripts, story content, and donor appeal messages.

Coordinate with the content, video editing, design, and performance marketing teams to ensure timely content delivery. Monitor social media trends, viral formats, reels ideas,



and fundraising content styles. Plan and execute festival-based campaigns, awareness days, and donation appeals.

Manage comments, messages, donor queries, and community engagement professionally. Work closely with NGOs, field teams, and internal teams to collect campaign updates, videos, photos, and impact stories. Ensure all posts follow the brand tone, values, and communication guidelines of True Hope Foundation.

Track performance of posts, reels, campaigns, engagement rate, reach, shares, and audience growth. Suggest new ideas to improve content performance and donor engagement. Coordinate with influencers and partner pages for collaborations, tags, stories, and campaign promotions.

Maintain consistency in posting and ensure all campaign content is published on time. Identify fake pages, misuse of content, copied videos, or scam accounts and report them to the concerned team. Create content that builds trust, transparency, and emotional connection with donors.

Required Skills Solid understanding of Facebook, Instagram, You Tube, Linked In, and social media algorithms. Excellent writing skills in Hindi and English. Ability to write emotional, donation-focused, and impactful content.

Knowledge of reels,



short videos, trends, hashtags, and viral content formats. Basic understanding of Canva, Meta Business Suite, Creator Studio, and scheduling tools. Good communication and coordination skills.

Ability to work under deadlines and manage multiple campaigns at the same time. Understanding of NGO, crowdfunding, fundraising, or social impact content will be preferred. Creative mindset with strong attention to detail.

Eligibility Criteria

Bachelor’s degree in Marketing, Mass Communication, Journalism, English, Hindi, or a related field. Minimum 2–4 years of experience in social media management.

Experience in NGO, digital marketing agency, crowdfunding platform, media company, or content-driven brand will be an added advantage. Must be comfortable working in a fast-paced environment.

Preferred Qualities

Passion for social work and humanitarian causes. Ability to understand sensitive stories and present them respectfully. Creative thinker with strong storytelling ability. Responsible, disciplined, and team-oriented. Strong sense of ownership and accountability. Ability to analyze what type of content can generate better engagement and donations.

Key Performance Indicators

Growth in followers and engagement across social media platforms. Increase in reach, shares, comments, and video views. Timely execution of social media calendar. Quality and consistency of campaign content. Improvement in donor engagement through social media. Successful promotion of fundraising campaigns and impact stories.

📌 Social Media Manager (Jodhpur)
🏢 True Hope Foundation
📍 Jodhpur