ompany: Lead Height

Job Title: Social Media Manager – SMM & Paid Ads

Location: Rajarhat, Kolkata – Work From Office

Employment Type: Full-Time

Experience: 1–3 Years

Salary: ₹18,000 – ₹30,000 per month, based on experience & performance

About the RoleWe are looking for a creative and performance-driven Social Media Manager who can manage social media platforms along with paid advertising campaigns. The ideal candidate should have hands-on experience in social media management, content strategy, audience engagement, and running/optimizing Meta Ads campaigns.

Key Responsibilities

- Manage and grow social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop and execute effective Social Media Marketing (SMM) strategies.
- Plan monthly content calendars, campaigns, and promotional activities.
- Coordinate with designers and content teams to create engaging social media creatives.
- Manage Meta Ads (Facebook & Instagram Ads) from campaign setup to optimization.
- Create and manage campaigns for Lead Generation, Traffic, Engagement, and Conversions.
- Conduct audience research, targeting, retargeting, and competitor analysis.
- Monitor ad performance and optimize campaigns based on CPL, CTR, CPC, ROAS, conversions, and other KPIs.
- Manage Meta Business Manager, Ads Manager, Pixel, Custom Audiences, and Lookalike Audiences.
- Track social media and advertising performance and prepare regular reports.




- Stay updated with the latest Meta Ads updates, social media trends, and digital marketing practices.
- Identify opportunities to improve engagement, reach, leads, and overall campaign performance.

Required Skills
- 1–3 years of relevant experience in Social Media Management + Paid Ads.
- Strong hands-on knowledge of Meta Ads Manager.
- Positive understanding of Facebook & Instagram marketing.
- Knowledge of audience targeting, retargeting, campaign optimization, and performance analysis.
- Understanding of social media analytics and reporting.
- Creative mindset with good knowledge of current social media trends.
- Good communication and coordination skills.
- Ability to analyze campaign data and take performance-driven decisions.

Preferred
- Experience working in a Digital Marketing Agency will be an advantage.
- Knowledge of Google Ads will be an added advantage.
- Basic understanding of Canva/Photoshop or creative briefing is preferred.

What We Offer
- Competitive salary based on experience and performance.
- Opportunity to work on multiple brands and campaigns.
- Growth opportunities in Social Media & Performance Marketing.
- Dynamic and learning-oriented work environment.

? Email: [email protected] ? Call/WhatsApp: +91 (phone hidden)

Join Lead Height and grow brands through creative social media strategies backed by performance-driven advertising!

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