Social Media Manager — KlothLocation: Bangalore

Experience: 2–3 years

Role: Full time

Compensation: above market for the right person

About KlothKloth is building a new way to shop for fashion — where you can see clothes on yourself, try what you love at home, and only pay for what you keep.

We’re looking for a Social Media Manager who lives and breathes fashion, creators and internet culture — someone who understands what makes people stop scrolling, share something with a friend, comment, and eventually shop.

This is not a role for someone who just maintains a content calendar.

We want someone who wants to build a fashion brand people obsess over.

What You’ll OwnContent Strategy & Execution

- Own Kloth's content strategy across Instagram, Reels, Shorts and emerging social platforms.
- Build a high-volume experimentation engine across formats, hooks, creators, trends and storytelling styles.
- Develop recurring content formats that audiences recognize, love and come back for.
- Spot trends early and translate them into content relevant to Kloth and fashion.
- Write briefs, scripts, hooks and creative concepts — and execute them quickly.
- Track performance obsessively and continuously improve based on what actually works.
- Build systems that allow us to create viral content repeatedly rather than accidentally.

Influencer & Creator Partnerships
- Identify creators who are genuinely relevant to Kloth's audience.
- Own influencer outreach from first DM to long-term relationship.
- Negotiate collaborations, product seeding, barter and paid partnerships.
- Build a strong network of fashion creators who enjoy working with Kloth.
- Develop creative collaborations that feel native to the creator rather than like traditional advertising.




- Measure creator performance and double down aggressively on the partnerships that work.

Build & Manage the Content Team
- Hire and manage a team of content creation interns.
- Create clear briefs and workflows that help the team produce high-quality content quickly.
- Coach interns on ideation, shooting, editing, scripting and understanding social performance.
- Maintain a high bar while creating a culture of experimentation and speed.

Be Part of the ContentYou should be comfortable in front of the camera. You don't necessarily need to be a professional creator, but you should be comfortable:

- Hosting videos
- Interviewing people
- Trying new formats
- Jumping onto trends
- Talking naturally about fashion
- Occasionally becoming one of the faces of Kloth's social presence

Who We're Looking ForYou are probably someone who:
- Has 2–3 years of experience in social media, content, influencer marketing or consumer brand marketing.
- Is genuinely a fashion person — you follow brands, creators, aesthetics and trends because you enjoy it, not because it's your job.
- Understands Instagram and short-form video deeply.
- Has a strong instinct for hooks, storytelling and why people share things.
- Can distinguish between content that looks pretty and content that actually performs.
- Is extremely high-energy and comfortable running lots of experiments.




- Moves fast and doesn't need a three-week approval cycle to publish an idea.
- Can shoot decent content yourself when required instead of always depending on an agency or production team.
- Enjoys meeting creators and building genuine relationships.
- Is comfortable managing younger content creators and bringing the best out of them.
- Is highly analytical about performance while still having strong creative instincts.
- Can look at a Reel with 3 million views and develop a hypothesis for why it worked.

Big PlusExperience with Meta Ads / paid social marketing is extremely valuable. You don't need to be a performance marketing specialist, but we'd love someone who understands:

- Creative testing for paid ads
- CTR, CPC, CAC and conversion
- How organic content can be repurposed into performance creatives
- How to identify winning creatives and create multiple iterations
- How paid and organic social can learn from each other

What Success Looks LikeWithin this role, your goal isn't simply to increase how much Kloth posts. Your goal is to build a repeatable content machine that:

- Consistently produces breakout content
- Builds a recognizable Kloth personality
- Creates a growing community around fashion
- Builds strong relationships with hundreds of relevant creators
- Produces winning organic and paid creatives
- Turns attention into customers

The Kind of Person Who Will Love This RoleSomeone who sees a viral fashion Reel and thinks: “Why did THAT work — and how do I make something 10x better tomorrow?”

- If your camera roll is full of saved fashion references, your Instagram algorithm knows you suspiciously well, and you're itching to build a fashion brand from the ground up — we'd love to hear from you.

📌 Social Media Manager (Bengaluru)
🏢 Kloth
📍 Bengaluru