Company Description Bharat Silk House is a traditional textile and apparel business specializing in high-quality silk and ethnic wear. Based in Varanasi, the company serves a diverse customer base seeking premium fabrics and culturally rooted designs.

Bharat Silk

House combines craftsmanship with contemporary fashion sensibilities to appeal to modern buyers. The company values authenticity, customer satisfaction, and solid visual storytelling across its brand presence.

Role Description This is a full-time, on-site Social Media Manager role based in Varanasi.

The Social Media

Manager will plan, create, and publish content across platforms such as Instagram, Facebook, and other relevant channels to showcase Bharat Silk House’s products and brand story. Daily responsibilities include managing social media calendars, writing captions and posts, optimizing content for reach and engagement, monitoring analytics, and responding to comments and messages in a timely, skilled manner. The role involves collaborating with store and marketing teams to capture product images and videos, running campaigns and promotions, and maintaining a consistent brand voice.

The Social Media

Manager will also stay updated on trends in fashion, textiles,



and social media best practices to help grow the brand’s online presence.

Qualifications

- Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns, increase engagement, and grow audience reach.
- Proficiency in Content Strategy and Writing to develop clear, compelling posts, captions, and promotional materials.
- Effective Communication skills for coordinating with internal teams and interacting with online audiences in a professional manner.
- Basic understanding of visual content creation (e.g., working with photos and short videos) and familiarity with platforms like Instagram, Facebook, and WhatsApp Business.
- Ability to analyze social media performance metrics and adjust strategies based on data and insights.
- Attention to detail, time management skills, and the ability to handle multiple campaigns or promotions simultaneously.
- Prior experience in social media management, digital marketing, or retail/fashion marketing is preferred.
- Relevant education in Marketing, Communications, Business, or a related field is an advantage, though equivalent practical experience is also valued.

📌 Social Media Manager (Varanasi)
🏢 Bharat Silk House
📍 Varanasi