Content & Social Media Manager

Location: Gurugram

Employment Type: Full-time, on-site

We are looking for a creative, detail-oriented and highly organised Content & Social Media Manager to shape and manage DRAWN’s digital presence.

This is a full-time, on-site role based in Gurugram. The candidate will develop and execute the brand’s content and social media strategy across Instagram, Facebook, Snapchat and LinkedIn.

The role requires a strong understanding of premium brand communication, visual storytelling and platform-specific content. You should be able to translate DRAWN’s collections, artist collaborations and brand identity into distinctive, relevant and engaging digital content.

Key Responsibilities

- Develop and manage monthly and campaign-specific content calendars.
- Plan and execute social media campaigns across Instagram, Facebook, Snapchat and LinkedIn.
- Develop platform-specific content based on audience behaviour, content formats and business objectives.
- Conceptualise and produce engaging Reels, Stories, carousels, static posts and short-form videos.
- Write clear and compelling captions, campaign copy and brand communication that reflect DRAWN’s tone and positioning.
- Plan content around collection launches, artist collaborations, campaigns and key brand moments.
- Coordinate and assist with campaign shoots, social media shoots and ongoing content creation.
- Capture and edit high-quality product, lifestyle, behind-the-scenes content.
- Schedule and publish content while maintaining consistency across the brand’s visual and written communication.
- Monitor community interactions and respond to comments and messages in the appropriate brand voice.
- Identify and manage relevant influencer, creator and brand partnerships.
- Work closely with the founder, design, marketing and e-commerce teams to align content with broader business goals.
- Track social media performance, prepare regular reports and use insights to improve reach, engagement and conversion.
- Stay informed about developments across social media, fashion,



art and culture, and identify relevant opportunities for the brand.
- Maintain a consistent, premium and recognisable brand presence across all digital platforms.

Qualifications and Experience

- Prior experience working directly with a premium or luxury fashion brand is mandatory.
- 3+ years of relevant experience in social media, content strategy or digital marketing.
- Demonstrable experience managing brand accounts across multiple social media platforms.
- Strong working knowledge of Instagram, Facebook, Snapchat and LinkedIn, including platform-specific formats, audiences, algorithms, analytics and best practices.
- Strong Social Media Marketing and Social Media Optimisation skills.
- Experience developing content strategies, planning campaigns and building detailed content calendars.
- Excellent communication, copywriting and editing skills, with the ability to create clear, engaging and brand-aligned communication.
- A strong understanding of premium brand positioning, fashion, styling, art and visual culture.
- Experience conceptualising, shooting and editing product, campaign and social media content for a premium brand.
- Proficiency with social media scheduling, analytics and content-editing tools.
- Ability to interpret social media metrics and translate findings into actionable recommendations.
- Strong organisational and project-management skills, with the ability to manage multiple launches and deadlines simultaneously.
- A refined visual sensibility, exceptional attention to detail and the ability to collaborate effectively with cross-functional teams.
- A degree in marketing, communications, fashion communication or a related field is preferred.
- Must be available to work full time from our Gurugram office.

To Apply

Please submit

Your CV to [email protected] A portfolio of relevant content and social media work

Links to fashion brands or social media accounts you have directly managed A brief note explaining your role and contribution to each account

Applications without prior experience working with a premium or luxury fashion brand will not be considered.

📌 Social Media Manager (Gurugram)
🏢 Drawn
📍 Gurugram