Location: Pune Type: Full-time Mode: On-site Focus: Organic growth, Instagram branding, showcasing innovation About ALIVALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.

Role Summary Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

Key Responsibilities Strategy &

- Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives). Brand &
- Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified). Creation &
- Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/Cap Cut).

Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.

Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).





Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes. Analytics &

- Iteration: Track IG Insights/GA4/UTMs
- A/B test hooks, formats, thumbnails; refine weekly.

Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent. Must-Have Skills3–5 years in organic social; proven Instagram growth and engagement results. Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs. Hands-on Reels production & editing; carousel design basics. Comfortable turning medical notes into easy, accurate content.

Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/Cap Cut, Google Workspace.

Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination. KPIs (Organic)Engagement rate, saves, shares Non-paid reach & follower growth Profile visits → DMs/website clicks (tracked via UTMs)Content cadence & brand consistency Positive mentions, DM response time, community health

📌 Social Media Manager (Pune)
🏢 ALIV - Regenerative Wellness
📍 Pune