Job Type: Full-time

About the Brand Arose NY is a fast-growing US-based luxury perfume oil and home fragrance brand. Alcohol-free, vegan, minimalist, and ready to grow our social channels seriously. We sell on our Shopify store, Amazon, and run active paid campaigns on Meta, Google, and Amazon Ads. We are looking for someone who can OWN our social media strategy end-to-end: decide what we post, why, when, and then create most of it themselves. This is not an execution-only design role. We need a strategic thinker who is also a strong designer, video creator, and ads creative specialist. Role at a Glance Work Type: Full-Time, Remote (India) Work Hours: 9:30 AM to 5:30 PM Eastern Time (US) = 8:00 PM to 4:00 AM IST during Standard Time = 7:00 PM to 3:00 AM IST during Daylight Saving Experience: 3 to 5 Years Industry: Beauty, Fragrance, Luxury Lifestyle Salary: Rs. 20,000 to Rs. 25,000 per month (based on experience and portfolio) Probation: 3 months. Notice period after probation: 30 days. About the Role You will be the person responsible for growing @arose.Ny on Instagram and TikTok — not just posting content, but actually moving the follower count, engagement, and reach numbers. You will plan our content calendar, pitch campaign ideas, study what is working for beauty and fragrance brands globally, and then execute most of the creative yourself. You will also be responsible for creating ad creatives for our paid campaigns on Meta, Google, and Amazon — understanding what hooks, formats, and visuals actually drive clicks and conversions, not just what looks good. The split is roughly 70% strategy and content planning, 30% hands-on design and video execution. You will work directly with the founder and have real ownership over the brand's social and ads creative presence. Key Responsibilities Social Media Strategy Own the monthly and weekly content calendar for Instagram and TikTok Set follower growth, engagement, and reach targets — and hit them Research beauty, perfume, and lifestyle brands weekly. Bring back ideas, formats, hooks,



and trends we should test Propose campaign concepts for seasonal launches, sales, and product drops Track performance metrics and adjust strategy based on what is working Recommend collaborations, UGC opportunities, and influencer outreach angles Review what competitors are doing and identify where we are falling behind Paid Ads Creative — Meta, Google & Amazon (Critical) Design and produce video and static creatives for Meta (Facebook and Instagram) ads — correct specs, strong hooks, price reveals, and offer-led formats Create Google display and YouTube ad creatives — banners, thumbnails, and short video cuts Build Amazon ad creatives — Sponsored Brand banners, product images, infographics, A+ content, and comparison charts Understand the difference between what works organically vs what converts in paid media Assist with basic campaign setup and performance monitoring on Meta Business Suite, Google Ads, and Amazon Ads — you do not need to be a media buyer, but you must understand how ads work Optimize creatives based on performance data — know when to refresh a creative and why Product Video Content (Critical) Conceptualize, storyboard, and direct product video shoots — even if filming is done remotely or by the founder Edit 4 to 6 Reels or TikToks per week using Adobe Premiere Pro and After Effects Build kinetic typography, motion graphics, and transitions that match a luxury aesthetic Create UGC-style product videos that feel authentic and perform well in both organic and paid contexts Identify trending audio and formats early, and adapt them to our brand Use Kling AI, Runway,



or similar AI video tools to assist with content production where relevant Social Media Design Design posts, carousels, stories, and highlight covers using our brand templates Maintain a consistent grid aesthetic — no AI-generated images, no off-brand visuals Write caption hooks and copy that work with the visuals Website & E-commerce Creative Design Shopify homepage banners, hero images, and promotional creatives Create Amazon product images, infographics, comparison charts, and A+ content Produce 3D product mockups and lifestyle compositions Campaigns & Brand Identity Build creatives for seasonal launches, Meta, Google, and Amazon ads, and email marketing Develop visuals for influencer collaborations and UGC briefs Maintain a consistent luxury aesthetic across every touchpoint Design product labels and print-ready packaging files when needed Required Skills & Tools Strategy & Ads: Proven track record of growing a brand's social following (please share numbers) Robust understanding of Instagram, TikTok, and Reels algorithms Hands-on experience creating ad creatives for Meta, Google, and Amazon — not just social posts Comfortable with Meta Business Suite, Google Ads, Amazon Ads, and basic performance reporting Sharp eye for trends in beauty, fragrance, and luxury lifestyle Design & Video (non-negotiable): Adobe Premiere Pro — advanced Adobe After Effects — confident with motion graphics, kinetic typography, transitions Adobe Photoshop & Illustrator — advanced CapCut for fast-turnaround edits Ability to conceptualize, storyboard, and direct product video shoots Experience producing UGC-style product video content Nice to Have: Canva (as a quick tool, not the primary one) Kling AI or Runway for AI video assist Basic photography or product styling Copywriting for captions, hooks, and ad copy Ideal Candidate Profile 3 to 5 years running social media for a brand (in-house or agency), with at least 1 to 2 years in beauty, fragrance, skincare, or lifestyle Can show real growth numbers from a previous

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