Creator Relations | Creative Strategy | Product Storytelling | Conversion
Role Overview
Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.
Scope: Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.
Excludes: TikTok Shop operations, media buying, fulfilment, and platform management.
Key Responsibilities
Creator Management:

Recruit, onboard, activate, retain, and build relationships with TikTok creators.
Creative Strategy:

Develop hooks, content angles, formats, product stories, and creator briefs.
Creator Education:

Conduct product training, webinars, and workshops to help creators communicate products effectively.
Content Optimization:

Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.
Conversion:

Identify what drives creator-led sales and translate performance insights into better creative direction.
Negotiation:

Manage creator fees, commissions, deliverables, usage rights, and partnership terms.




Community:

Build an engaged creator community through training, launches, challenges, and performance sharing.
What We're Looking For
Hands-on TikTok + creator/influencer marketing experience.
Strong spoken and written English.
Excellent communication, presentation, and webinar skills.
Strong copywriting and hook-writing ability.
5-10 years of Experience with creator negotiations and relationship management.
Solid understanding of content performance, conversion, and creator funnels.
Strong creative judgment and commercial mindset.
Ability to build trusted, long-term creator relationships.
Preferred:

Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.
KPIs
Creator activation and productivity
Repeat creator participation
Creator-attributed revenue / GMV
Content quality and volume
Creator conversion
Winning creative conce

📌 Tiktok Creator (Mumbai)
🏢 Transformative Ventures
📍 Mumbai