2–8 Years in Creative / Advertising / Communication Agencies
Role Overview
Develop ideas and communication for brands across integrated marketing platforms, turning briefs and insights into explicit, engaging, and culturally relevant work.
Key Responsibilities
• Develop campaign concepts, headlines, scripts, taglines, social copy, and brand content. • Translate briefs and consumer insights into compelling communication ideas. • Adapt ideas and writing across Digital, Social, TV, Print, Experiential, and Content. • Understand brand voice and maintain consistency across communication. • Bring cultural, consumer, and category observations into creative thinking. • Work closely with Art Directors, Creative Directors, Strategy, and Brand Solutions. • Collaborate with production teams through final execution.
📌 Copywriter (Mumbai)
🏢 BBDO Group India
📍 Mumbai
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