Sportstech is looking to strengthen its in-house performance marketing capabilities and manage paid media more efficiently across Google Ads, Microsoft Advertising and Meta Ads for the DACH, France, Italy and Spain markets.

As advertising platforms increasingly automate bidding, targeting, budget optimization and campaign delivery through solutions such as Google Performance Max / AI Max, Microsoft Advertising automation and Meta Advantage+, the focus of this role will be on maintaining robust internal ownership of strategy, performance, data, tracking, automation and commercial decision-making.

The objective is to reduce dependency on external agencies, improve execution speed, strengthen data ownership and create a more scalable and cost-efficient paid media operation.

Key ResponsibilitiesPaid Media Strategy &

- Performance

- Own the overall paid media strategy across Google Ads, Microsoft Advertising and Meta Ads.
- Manage advertising investments across channels and European markets based on business priorities and performance.
- Maintain accountability for blended ROAS, media efficiency and profitable growth.
- Identify opportunities to scale high-performing campaigns, products and markets.
- Continuously evaluate channel performance and adjust investment based on commercial results.
- Ensure paid media activities remain aligned with revenue, profitability and growth objectives.

Agency-to-In-House Transition
- Support the transition of paid media activities from external agencies to an internally managed operating model.
- Bring campaign knowledge, historical learnings, account structures and performance data under stronger internal ownership.
- Reduce unnecessary agency retainers and media mark-ups.
- Establish efficient internal processes for campaign launches, optimization, testing and reporting.
- Improve speed and flexibility when responding to market or performance changes.

AI & • Platform Automation
- Utilize platform automation across Google,



Microsoft and Meta to improve campaign efficiency and scalability.
- Oversee the effective use of Performance Max, AI Max, automated bidding, Meta Advantage+ and other AI-driven advertising capabilities.
- Determine where platform automation can operate independently and where human review or intervention is required.
- Continuously evaluate new AI and automation capabilities that can improve paid media performance.
- Ensure AI-driven optimization remains aligned with commercial targets rather than relying solely on platform recommendations.

Data, Tracking & • Automation
- Maintain reliable tracking and measurement across all paid media channels.
- Oversee conversion tracking, pixels, CAPI and other required advertising-data integrations.
- Ensure strong data integrity between advertising platforms, analytics and e-commerce systems.
- Maintain accurate product feeds and catalogs for Shopping and automated advertising campaigns.
- Develop and maintain dashboards for spend, revenue, ROAS, CAC/CPA, conversions and other relevant KPIs.
- Implement budget-pacing and performance-monitoring automation.
- Identify repetitive operational activities that can be automated using AI or workflow automation.

Performance Analysis & • Optimization
- Monitor advertising performance across channels, markets, campaigns and product categories.
- Analyse key metrics including ROAS, blended ROAS, CAC/CPA, CVR, CPC, CTR, spend and revenue.
- Identify performance issues and determine whether they are related to campaigns, tracking, feeds, creative, pricing or website performance.




- Establish structured testing and optimization processes.
- Improve budget allocation based on campaign and market performance.
- Identify underperforming areas early and implement corrective actions.

Creative & • Localization
- Coordinate creative requirements for paid advertising across Google, Microsoft and Meta.
- Ensure sufficient creative variations are available for continuous testing and optimization.
- Use campaign data to identify high-performing messages, formats, product benefits and creative concepts.
- Support localization of advertising assets for relevant European markets.
- Use AI-supported tools to increase the speed and volume of creative adaptation and localization.
- Maintain brand consistency and message accuracy across localized advertising materials.

Reporting & • Commercial Insights
- Maintain clear visibility into paid media spend and resulting business performance.
- Track performance across individual channels, markets and the overall paid media portfolio.
- Provide explicit insights into growth opportunities, performance risks and optimization priorities.
- Recommend budget increases, reductions or reallocations based on performance.
- Connect advertising metrics with broader commercial outcomes, including revenue, profitability and blended ROAS.

Overall ObjectiveBuild a scalable, AI-enabled in-house paid media operation where platform automation handles bidding, targeting and delivery at scale, while internal ownership remains focused on strategy, budget efficiency, data integrity, tracking, feeds, creative quality, experimentation and commercial judgement. The overall goal is to reduce agency dependency and media-management costs, improve execution speed, strengthen data ownership and achieve more efficient and profitable paid media growth across European markets.

Mail: [email protected] / [email protected]

Location: Chennai, Tamil Nadu

Contact: +91 (phone hidden)

📌 Senior SEA Manager (Chennai)
🏢 Beeyoond Gaming
📍 Chennai