Role Description The Senior Sales Engineer role at Schmersal India is a full time, on-site position based in Bhubaneswar.

The Senior Sales

Engineer will engage with industrial customers to understand safety and automation requirements, develop tailored technical solutions, and present product offerings that meet application needs. Daily responsibilities include preparing proposals and quotations, conducting product demonstrations, providing technical guidance during pre- and post-sales phases, and supporting installation and commissioning activities in coordination with service teams. The role involves maintaining strong customer relationships, managing sales pipelines, achieving sales targets, and delivering regular reports and forecasts to management.

The Senior Sales

Engineer will collaborate closely with internal engineering, product management, and customer support teams to ensure a high level of service and satisfaction.

Qualifications

- Candidates should possess strong Sales Engineering and Technical Support skills to design solutions and assist customers with product selection, integration, and troubleshooting.
- Candidates should possess solid Sales and Customer Service skills to manage the sales cycle, build long-term relationships, and ensure a positive customer experience.
- Candidates should possess excellent Communication skills to explain technical concepts clearly, prepare skilled documentation, and interact effectively with internal and external stakeholders.
- Relevant qualifications such as a diploma or degree in engineering (electrical, electronics, instrumentation, or related field) are preferred.
- Experience in industrial automation, machine safety, or related sectors, along with familiarity with safety standards and regulations, will be beneficial.
- Ability to work on-site at customer locations when required, willingness to travel within the region,



and strong problem-solving and negotiation skills are advantageous.
- Industry Type: Factory Automation, Electrical Switchgears component, Controls and Automation Products.

Purpose of the Job:

- To Handle the Applications, Sales of Specific Product Groups, Service Support & Development of Tecnicum business in Eastern Region of India.
- Generate new Customers in our Customer Bank and create new opportunities in various fields of Industries.
- Generate sales in line with assigned target with profitable YOY growth.
- To develop & manage Channel Sales network, experience to handle Channels and Introduce new Channels
- To Increase Geography coverage, increase market share & creating awareness of Machinery Safety regulation/standard amongst various OEM’s, Consultants and End Users.
- To manage approval of our company with entire product range (with proper specification as per international safety regulation/standard) with various OEM’s, Consultants and End Users comes under assigned territory.

Major Activities / Principal Accountabilities:

- Focusing of new application development in Existing Customer as well as in new customer
- Service Support / Product Demonstration to the customer
- Generate new Customers for the specific products group such as ATEX, BEA, HOKUYO.
- Has knowledge or worked on integration of solutions
- Has handled or has knowledge about PLC
- New customer and market development.
- Ability to handle complex project & solution sales
- To add New Distributors, improve Channel sales share
- Regular sales reporting/ Working experience on CRM.




- Preparing Techno Commercial Offers
- To Focus to gain market share of locally manufactured product
- Collection of Receivables
- Update of Competitor information/movement and market development
- Market penetration with Solution & Technical sales approach.
- Training & Presentation to customers
- Ability to work independently to manage entire sales operation to complete sales cycle.

Core Skills

- Sales & Negotiation skill
- Communication Skills
- Project Management
- Flexible & adaptable
- Technical, analytical & logical Skills
- Presentation Skills
- Time Management
- Team Spirit and Interpersonal relationship
- Self-Learning & Self Driven
- Planning & Organized

Behavioral Skills:

- Positive Attitude & Go Getter
- Flexible & Adaptable
- People Skills, good Oral & Written Communication
- High Energy Level with dynamic personality
- Team player & good technical skills
- Fast Learning & Relationship building skill

Knowledge:

- Basic knowledge of Electrical Engineering, Mechatronics (know about our related machinery safety product & automation can be added value as a preferred candidate)
- Basic Commercial Knowledge with all related taxations & duties.
- Basic Knowledge of Automation PLC, Field box and automation products
- Awareness of entire Geography & related customers contacts in West Bengal
- Having good contacts/customer data base and relation with related customer in above mentioned territory
- Working experience to manage Channel sales management to develop channel sales network
- Technically sound with good level of understanding for faster improvement
- Promotional Activities for Local Sales
- Good Presentation and Negotiation skill
- Competitor Knowledge with their strength & Weakness.
- CRM & SAP knowledge preferable
- Proficiency in MS Office
- Machinery Safety norms & standard

📌 Senior Sales Engineer (Bhubaneswar)
🏢 Schmersal India
📍 Bhubaneswar