Location: Pune Type: Full-time Mode: On-site

Focus: Organic growth, Instagram branding, showcasing innovation

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.

Role Summary

Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

Key Responsibilities

- Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
- Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).
- Creation & Production: Write hooks/captions;
script Reels;
shoot/brief shoots;
edit short videos;
design carousels (Canva/Adobe/CapCut).
- Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.
- Community Management: Own comments/DMs with SOPs;
escalate medical queries to clinicians;
build UGC/testimonial pipelines (consent-first).
- Collaborations:



Manage organic creator/doctor/KOL collabs;
coordinate Lives/webinars;
track outcomes.
- Analytics & Iteration: Track IG Insights/GA4/UTMs;
A/B test hooks, formats, thumbnails;
refine weekly.
- Compliance: Follow medical review workflow;
responsible claims, before/after norms, privacy and consent.

Must-Have Skills

- 3–5 years in organic social;
proven Instagram growthand engagement results.
- Strong copywriting for Indian audiences (English + Hindi/Marathi or local);
crisp hooks and clear CTAs.
- Hands-on Reels production & editing;
carousel design basics.
- Comfortable turning medical notes into easy, accurate content.
- Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/CapCut, Google Workspace.

Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination.

KPIs (Organic)

- Engagement rate, saves, shares
- Non-paid reach & follower growth
- Profile visits → DMs/website clicks (tracked via UTMs)
- Content cadence & brand consistency
- Positive mentions, DM response time, community health

📌 Social Media Manager (India)
🏢 ALIV - Regenerative Wellness
📍 India