Company: The Cogent
Location: Jaipur
Position: Graphic Designer – Branding & Digital Marketing
Experience Required: 2 to 3 Years Minimum
Salary Range: Up to ₹ 8 LPA

(based on skills & experience)

Overview
The Cogent is seeking a talented

Branding Graphic Designer

to join our creative team. This role demands solid visual sensibilities, an understanding of brand psychology, and the ability to work with both traditional and AI-powered design tools. You will conceptualise and produce compelling brand visuals aligned with client objectives and emerging design trends.

Key Roles & Responsibilities
Develop and execute impactful visual concepts aligned with brand messaging.
Use Adobe Suite, CorelDRAW, and AI tools to produce engaging design assets.
Maintain consistency across branding elements for all digital and print outputs.
Adapt designs for social media, websites, print collateral, and brand campaigns.
Follow industry trends, especially related to AI-driven creative automation.
Convert creative briefs into visually appealing and high-performing brand assets.





Requirements & Skills
Core Qualifications
Minimum

2 years of experience

in branding-focused graphic design.
Proficiency in

Adobe Photoshop, Illustrator, InDesign, and CorelDRAW .
Strong understanding of typography, colour theory, composition & brand identity.
Experience with both print and digital design formats.
Excellent communication skills and attention to detail.
Degree or diploma in

Graphic Design

or related field.

AI Tools Proficiency (Preferred)
Working knowledge of

Adobe Firefly, Canva AI, Midjourney, DALL·E, Runway ML , or similar tools.
Ability to use generative AI for faster concept creation and design enhancement.

Key Performance Indicators (KPIs)
To evaluate performance and contribution to the creative team, the following KPIs will be measured:

1. Design Quality & Creativity (30%)
Delivery of polished, high-quality brand assets.
Originality of design concepts and adherence to brand guid

📌 Graphic Designer (Mumbai)
🏢 The cogent
📍 Mumbai