Senior Marketing ManagerCompany: Ouals Technologies LLP

Position: Senior Marketing Manager

Employment Type: Full time

Work Location: On-Site

Experience Required: Minimum 5 Years

Benefits: Accommodation Benefits Available

About Ouals Technologies LLPOuals Technologies LLP is a technology and business solutions company providing digital marketing, technology, software, automation, creative, and growth solutions to businesses across multiple industries.

We are looking for an experienced, performance-driven, and strategically minded Senior Marketing Manager to lead marketing initiatives, manage digital campaigns, coordinate internal teams, and contribute directly to business and client growth.

This is an on-site leadership position requiring a combination of marketing strategy, digital marketing expertise, analytical ability, team coordination, client communication, and hands-on campaign management.

Role OverviewThe Senior Marketing Manager will be responsible for planning, executing, monitoring, and improving marketing initiatives across multiple channels.

The ideal candidate should be capable of independently developing marketing strategies, managing campaign budgets, analyzing performance, coordinating with creative and technical teams, presenting results to management and clients, and improving overall marketing ROI.

This role requires someone who can move beyond individual campaign execution and take ownership of overall marketing performance.

Key Responsibilities

- Develop annual, quarterly, monthly, and campaign-specific marketing strategies.
- Develop marketing plans aligned with company and client business objectives.
- Lead digital marketing campaigns across multiple channels.
- Develop and manage SEO strategies including technical SEO, on-page SEO, off-page SEO, local SEO, and content optimization.
- Conduct keyword research, competitor analysis, website audits, and market research.
- Manage Google Ads campaigns including Search, Display, Performance Max, Remarketing, and other campaign formats.
- Manage Microsoft/Bing Ads campaigns.
- Develop and manage PPC strategies.
- Manage paid advertising budgets and optimize CPC, CPL, CPA, conversion rates, and ROAS.
- Develop and oversee Meta, LinkedIn, and other paid social campaigns when required.
- Develop email marketing strategies, newsletters, drip campaigns, lead nurturing, and marketing automation.
- Develop audience segmentation, retargeting, and remarketing strategies.
- Build and optimize lead-generation funnels.
- Improve landing pages and website conversion rates through Conversion Rate Optimization.
- Work with CRM systems to track leads, marketing attribution, pipeline performance, and conversions.
- Coordinate with content writers, designers, developers, SEO specialists, and other marketing team members.
- Provide direction for campaign creatives, advertisements, landing pages, websites, social media content, and promotional materials.
- Review and approve marketing content and campaign materials before publication.
- Manage multiple client accounts and internal marketing projects simultaneously.
- Participate in client meetings, discovery sessions, strategy discussions, presentations, and performance reviews.
- Identify client growth opportunities and recommend additional marketing initiatives.
- Monitor campaign performance and identify corrective actions when campaigns underperform.
- Prepare weekly, monthly,



and quarterly marketing reports.
- Present marketing performance, results, challenges, and recommendations to management and clients.
- Develop marketing dashboards and performance tracking systems.
- Establish and monitor marketing KPIs.
- Conduct competitor, industry, customer, and market research.
- Stay current with search-engine algorithms, advertising-platform changes, AI-powered search, marketing automation, and emerging marketing technologies.
- Develop strategies for SEO, AEO, AI Search Optimization, and other emerging search platforms.
- Mentor and guide junior marketing team members.
- Delegate tasks and monitor campaign execution.
- Ensure marketing projects are completed within established timelines and budgets.
- Develop internal marketing processes, checklists, documentation, and SOPs where required.
- Continuously identify opportunities to improve marketing efficiency, lead generation, customer acquisition, brand visibility, and return on marketing investment.

Required Experience
- Minimum 5 years of professional experience in Marketing, Digital Marketing, Performance Marketing, Growth Marketing, or a related field.
- Demonstrated experience managing multiple digital marketing channels.
- Strong hands-on SEO experience.
- Strong experience managing Google Ads.
- Experience with Microsoft/Bing Ads.
- Strong understanding of PPC and paid media management.
- Experience with email marketing and marketing automation.
- Experience with social media marketing and paid advertising.
- Experience developing lead-generation strategies and marketing funnels.
- Experience with website analytics and conversion tracking.
- Experience with Conversion Rate Optimization.
- Experience coordinating creative, content, development, and marketing teams.
- Experience managing marketing budgets.
- Experience preparing and presenting campaign performance reports.
- Experience working directly with clients or senior management is strongly preferred.

Educational QualificationsPreferred qualifications include:
- MBA / Master's Degree with specialization in Marketing, and
- Bachelor's degree in Technology, Computer Science, Information Technology, Engineering, Business, Marketing, or a related discipline.

Candidates with exceptional marketing experience, a strong portfolio, and demonstrated performance may also be considered based on their overall professional background. Required SkillsCandidates should have robust knowledge or experience in:
- Marketing Strategy
- Digital Marketing Strategy
- SEO
- Technical SEO
- Local SEO
- Paid Advertising
- PPC
- Google Ads
- Microsoft/Bing Ads
- Meta Ads
- LinkedIn Ads
- Email Marketing
- Marketing Automation
- Lead Generation
- Marketing Funnels
- Conversion Rate Optimization
- Landing Page Optimization
- Content Marketing
- Social Media Marketing
- Creative Strategy
- Competitor Analysis
- Market Research
- Campaign Analytics
- Conversion Tracking
- Marketing Attribution
- CRM
- Reporting and Dashboards
- Budget Management
- Client Management
- Team Management





Preferred Tools & PlatformsExperience with some or all of the following is preferred:
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Ads
- Microsoft Advertising / Bing Ads
- Meta Business Manager
- LinkedIn Campaign Manager
- SEO research and auditing tools
- Keyword research platforms
- CRM platforms
- Marketing automation platforms
- Email marketing platforms
- WordPress or similar CMS platforms
- Landing-page tools
- A/B testing platforms
- Call tracking platforms
- AI-assisted marketing tools

Portfolio RequirementsApplicants must provide a professional marketing portfolio or documented case studies demonstrating previous work. Candidates should preferably provide examples showing measurable results such as:

- Organic traffic growth
- Keyword ranking improvements
- Qualified leads generated
- Cost Per Lead
- Cost Per Acquisition
- Customer Acquisition Cost
- Advertising budgets managed
- Return on Ad Spend
- Conversion-rate improvements
- Email marketing performance
- Lead-generation campaign results
- Landing-page performance
- Revenue or pipeline influenced through marketing

Candidates must be able to clearly explain:
- Their individual contribution to each project
- The strategy used
- The campaign budget
- The challenges encountered
- The actions taken
- The results achieved

Professional ReferencesShortlisted candidates may be required to provide professional references from previous employers, managers, supervisors, or clients. References should preferably be able to validate the candidate's:
- Responsibilities
- Marketing experience
- Campaign performance
- Leadership ability
- Professional conduct
- Client-management skills

Key Performance IndicatorsPerformance may be evaluated based on metrics including:
- Qualified leads generated
- Cost per qualified lead
- Marketing-generated pipeline
- Organic traffic growth
- Search visibility
- Keyword ranking improvements
- Advertising ROAS
- Cost Per Acquisition
- Campaign conversion rates
- Landing-page conversion rates
- Email marketing performance
- Marketing budget efficiency
- Campaign delivery timelines
- Client campaign performance
- Client satisfaction
- Quality of reporting
- Team productivity
- Completion of marketing objectives

Ideal Candidate ProfileWe are looking for someone who can function as both a marketing strategist and an execution-focused manager. The ideal candidate should be capable of:

Research → Strategize → Plan → Execute → Measure → Optimize → Report → Lead The candidate should understand how SEO, paid media, email marketing, content, creative, CRM, websites, analytics, and marketing automation work together to generate measurable business results.

The Senior Marketing Manager should be comfortable taking ownership, identifying problems independently, making recommendations, managing priorities, coordinating teams, communicating with clients, and being accountable for marketing performance.

Benefits

- Competitive salary based on experience and demonstrated capabilities
- Accommodation benefits
- Performance-based growth opportunities
- Exposure to domestic and international projects
- Opportunity to manage multiple brands and industries
- Leadership and team-management opportunities
- Professional development opportunities
- Opportunity to work within a growing technology and marketing organization

📌 Senior Marketing Manager (Nilambur)
🏢 Ouals Technologies
📍 Nilambur