– Senior Leader – Performance Marketing

Lovely Professional University (LPU) is looking for an experienced and results-driven Performance Marketing Leader with 8–12 years of experience to lead and scale the university’s digital acquisition and performance marketing initiatives.

Location: Lovely Professional University, Phagwara, Punjab

Experience: 8–12 Years

Employment Type: Full-Time

Role: Head / Senior Leader – Performance Marketing

Key Responsibilities

- Develop and execute the overall performance marketing strategy aligned with LPU’s student acquisition and business objectives.
- Lead large-scale digital acquisition campaigns across Google Ads, Meta, YouTube, programmatic platforms, and other relevant channels.
- Own key performance metrics including Leads, Applications, Admissions, CAC/CPA, CPL, ROAS, Conversion Rate and Revenue.
- Develop data-driven strategies to improve the complete lead-to-admission funnel.
- Manage significant marketing budgets and ensure optimum ROI and cost efficiency.
- Drive continuous A/B testing, audience segmentation, landing-page optimization and campaign experimentation.
- Work closely with Admissions, Marketing, Creative, Content, CRM and Technology teams to improve campaign outcomes.
- Build robust attribution, tracking and analytics frameworks to measure campaign effectiveness.
- Monitor campaign performance through dashboards and provide actionable insights to senior management.
- Identify new digital channels, technologies and emerging performance marketing trends to drive incremental growth.
- Develop forecasting models for lead volumes, admissions, spends and revenue.
- Lead and mentor a high-performing performance marketing team and manage external agencies/partners.
- Ensure effective integration of CRM,



marketing automation, analytics and digital advertising platforms.
- Conduct competitor and market analysis to identify opportunities for improving LPU’s digital acquisition strategy.
- Establish solid governance around campaign planning, execution, reporting and optimization.

Required Skills & Expertise

- 10–18 years of strong experience in Performance Marketing / Digital Acquisition / Growth Marketing.
- Proven experience in managing large-scale digital marketing budgets.
- Strong expertise in Google Ads, Meta Ads, YouTube, Display/Programmatic and other paid media platforms.
- Strong understanding of funnel optimization, lead generation and conversion marketing.
- Excellent knowledge of Google Analytics/GA4, Tag Manager, attribution and marketing analytics.
- Strong analytical and data interpretation capabilities.
- Experience with CRM and marketing automation platforms will be an advantage.
- Strong understanding of CPL, CPA, CAC, ROAS, LTV, conversion rates and revenue attribution.
- Demonstrated experience in building and leading performance marketing teams.
- Excellent stakeholder management, communication and strategic thinking skills.
- Experience in Education/EdTech, E-commerce, BFSI, Consumer Internet or other high-volume lead-generation businesses will be preferred.

What We Are Looking For A strategic yet hands-on performance marketing leader who can own the complete digital acquisition ecosystem, scale campaigns efficiently, build high-performing teams and deliver measurable growth in applications and admissions.

Interested Candidates

If you are interested in this opportunity, please share your updated profile/CV at:

[email protected]

Please mention Current CTC | Expected CTC | Notice Period along with your profile.

📌 Senior Leader – Performance Marketing (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar