Job Description

Core Responsibilities

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1. Local Ownership

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Plan and execute monthly marketing camps for assigned centers

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Identify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women’s groups, diagnostic centers, pharmacist etc)

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Ensure every activation has defined objectives and expected output.

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Maintain execution quality and timeline discipline

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Monitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance

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2. Vendor Management

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Identify cost-effective local vendors.

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Negotiate rates for printing and local execution

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Compare local vs HQ rates where applicable

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Ensure cost transparency.

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Qualifications:

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Bachelor’s degree in Marketing, or related field.

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3–5 years of marketing experience, healthcare preferred

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Analytical mindset with the ability to make data-driven decisions.

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Robust communication and team coordination skills.

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Ability to handle multiple campaigns and priorities with high attention to detail

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