ABOUT GOCOMET

GoComet is a Series B logistics technology company that helps global enterprises like Unilever, Honda, Tata, and Schneider optimize freight spend, automate procurement, and build resilient supply chains.

We're pivoting hard into named-enterprise accounts with a 4.2x growth engine . Our product depth across procurement, planning, execution, and audit gives us a quantifiable ROI story competitors can't match.

THE ROLE

We have a roster of 50+ enterprise customers at exactly the right brand altitude to open doors for our next phase of growth—but that roster is currently unactivated as a marketing and pipeline lever.

This is a greenfield hire : you will build GoComet's Customer Marketing function from the ground up and turn that latent reference asset into the company's lowest-cost, highest-converting enterprise pipeline engine .

KEY RESPONSIBILITIES

1. Build the Reference Engine

- Operationalise 50+ enterprise customers across CPG, Auto, Pharma, and Industrials into a structured referral and peer-introduction programme.
- Design and run a "DM-to-DM" brokered introduction motion that converts at a 30–50% meeting-set rate .

1. Own the Vertical Case Study Engine

- Develop a library of industry-specific case studies , each anchored by a named brand such as Unilever, Tata Motors, or Sun Pharma .
- Create assets used across:
- Sales outreach
- ABM campaigns
- Webinars
- Events

1. Anchor the Speaker & Proof Supply Chain

- Recruit customer speakers for GoComet's flagship event Odyssey , vertical webinars, executive dinners, and hosted summits.




- Maintain a 50–70%+ acceptance rate by matching the right customer to the right peer-cluster conversation.

1. Run the Review & Third-Party Validation Programme

- Activate customers on G2, Capterra, TrustRadius, and Gartner Peer Insights .
- Target 30 reviews in Q1 , followed by a sustained cadence of 10 reviews per quarter .

1. Integrate Advocacy Into Late-Stage Deals

- Provide reference calls and proof assets that systematically compress C-suite sales cycles.
- Build a Customer Advisory Board structure for ongoing executive-level engagement.

WHAT SUCCESS LOOKS LIKE
- ✓ A living, operationalised reference network feeding at least three pipeline plays : peer intros, speaker anchors, and review capture.
- ✓ Every 1:1 and 1:few ABM play has a named customer presence where needed.
- ✓ G2/TrustRadius profiles are actively generating inbound meetings.

WHO YOU ARE
- 5–8 years in customer marketing, advocacy, or field marketing in a B2B enterprise SaaS company.
- Personally built a reference programme or customer advocacy engine from scratch , or scaled one significantly.
- Comfortable operating at an executive level —you can call the CSCO of a $1B+ company and ask them to speak at a dinner.
- Deep understanding of how to structure and productise customer proof for enterprise sales cycles.
- Experience in logistics, supply chain, procurement, or manufacturing is a significant plus.

WHY JOIN GOCOMET
- Own an entire function with direct, measurable impact on pipeline and revenue.
- Work with global enterprise brands —the dream raw material for an advocacy leader.
- Collaborate cross-functionally with Marketing, Sales, and the CEO's office on the highest-visibility enterprise GTM initiatives.

📌 Senior Customer Marketing Manager (Bengaluru)
🏢 GoComet
📍 Bengaluru