Job Description

Role Overview : The Analyst is responsible for analyzing user behavior, identifying churn drivers, and improving customer lifetime value (LTV) through data-driven insights. This role works closely with CRM, marketing, and growth teams to design and evaluate retention strategies. Key Responsibilities : Analyze customer cohorts, retention curves, and churn metrics across lifecycle stages Build and monitor KPIs such as Retention Rate, Repeat Rate, LTV, CAC. Identify drop-off points in the user journey and recommend improvements Design and evaluate CRM campaigns (email, WhatsApp, push, SMS) using A/B testing Perform segmentation based on behavior, RFM, purchase frequency, and engagement Analyze impact of discounts, loyalty programs, subscriptions,



and nudges Build dashboards and reports for weekly/monthly retention performance Support leadership with insights and actionable recommendations Skill Required : Strong Advance SQL (CTEs, window functions, cohort analysis). Excel / Google Sheets (advanced formulas, pivots). Experience with BI tools (Looker, Tableau, Power BI, Metabase, etc.) Understanding of event-based data (GA4, Webengage). Cohort analysis & Funnel analysis. Strong understanding of customer lifecycle & CRM. Ability to translate data into business decisions. Valuable to have : Python & Basic statistics. Experience working with retention or retention prediction models.

📌 Data Analyst - Central Analytics (Bengaluru)
🏢 Kapiva
📍 Bengaluru