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Experience: 10+ yrs

Location: NCR

Job Type: Full-time

As a senior member of the business team, you will be responsible for managing key government and PSU relationships and identifying opportunities to expand the business across Digital, Social Media, Branding, Events, Advertising, and Integrated Communications.

You will own the complete business development lifecycle, including identifying opportunities, understanding client requirements, participating in tenders and RFPs, developing proposals, negotiating commercial terms, and closing new business. The role also involves managing large accounts, leading cross-functional teams, and ensuring high-quality client servicing and project delivery.

The ideal candidate will bring strong knowledge of the government business ecosystem, established stakeholder relationships, excellent commercial acumen, and the ability to manage complex, high-value accounts and sales cycles.

Key Responsibilities

- Build, manage, and strengthen relationships with Government Ministries, Departments, PSUs, and senior government stakeholders.
- Drive new business acquisition and identify opportunities within the government and PSU sector.
- Own the end-to-end business development process from opportunity identification and client engagement to proposal, negotiation, and closure.
- Lead participation in government tenders, RFPs, RFQs, EOI processes, proposals, and competitive bidding.
- Manage strategic government accounts and ensure strong client relationships, satisfaction, retention, and account growth.
- Identify opportunities for new projects across Digital, Social Media, Branding, Events, Advertising, and Integrated Communications.
- Develop and execute account growth strategies to increase revenue and strengthen the overall business portfolio.
- Own business targets, revenue objectives, commercial performance,



and P&L; responsibilities where applicable.
- Lead and mentor cross-functional teams across creative, strategy, digital, communications, and execution functions.
- Collaborate with internal teams to develop compelling proposals and deliver solutions aligned with client requirements.
- Build strong relationships with senior decision-makers and key influencers across government organisations and PSUs.
- Monitor market developments, upcoming tenders, government initiatives, and sector opportunities to build a healthy business pipeline.
- Ensure effective coordination between client expectations, commercial requirements, and internal project delivery teams.

What Makes You a Outstanding Fit
- 10+ years of relevant experience in client servicing, business development, advertising, communications, MarCom, events, or integrated agencies.
- Strong and demonstrable experience working with Government and PSU clients.
- Proven track record of winning new government business and managing large, strategic accounts.
- Strong understanding of government tenders, RFPs, proposals, bidding processes, and procurement practices.
- Experience handling complex sales cycles and building relationships with senior government stakeholders and decision-makers.
- Strong account-management skills with a track record of driving client retention, revenue growth, and new business.
- Experience managing large business portfolios and P&L; ownership will be highly valued.
- Good understanding of digital marketing, social media, branding, events, advertising, and integrated communications.
- Strong leadership skills with experience managing and mentoring cross-functional teams.
- Excellent communication, presentation, negotiation, commercial, and stakeholder-management skills.
- Strong strategic thinking with the ability to identify business opportunities and convert them into sustainable revenue.
- High ownership, strong execution skills, and the ability to operate effectively in a fast-paced, target-driven environment.

📌 Senior Account Director (Delhi)
🏢 Weekday AI
📍 Delhi