Job Description

Head of Sales – Interior Design | Imaraa n

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- Location: Bengaluru
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- Department: Sales & Business Development
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- Reports to: Founder / Managing Director
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- Experience: 8–12+ years
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- Employment: Full-time

About the Role n

Imaraa is looking for an ambitious and highly driven Head of Sales to lead our interior design sales function and build a strong, predictable revenue engine.

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The ideal candidate will have a proven track record in interior design, architecture, real estate, luxury home interiors, furniture, or related premium consumer businesses , with strong expertise in consultative selling and closing high-value projects.

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This person will own the complete sales journey — from lead generation and client acquisition to proposal, negotiation, closure, and handover to the project team.

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Key Responsibilities n

1. Sales Strategy & Revenue

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- Develop and execute monthly, quarterly and annual sales strategies.
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- Own revenue targets, sales forecasting and overall sales performance.
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- Build a healthy and measurable sales pipeline.
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- Establish sales processes, reporting systems and conversion benchmarks.
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- Identify new revenue channels and market opportunities.
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2. Lead Generation & Business Development

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- Build a consistent pipeline through referrals, digital leads, networking and strategic partnerships.
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- Develop relationships with architects, builders, developers, real-estate consultants and other industry partners .
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- Explore corporate, luxury residential and high-value interior projects.
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- Build a strong referral and channel-partner ecosystem.
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3. Client Acquisition & Closing

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- Lead high-value client meetings and presentations.
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- Understand client requirements, lifestyle, design expectations, budget and timelines.
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- Work closely with the design team to create compelling proposals.
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- Lead commercial discussions,



negotiations and closures.
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- Ensure healthy project margins while achieving revenue targets.
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4. Team Leadership

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- Build, manage and mentor the sales team.
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- Set individual and team targets.
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- Conduct regular pipeline and performance reviews.
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- Train the team on consultative selling, objection handling and closing.
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- Create a high-performance, accountable sales culture.
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5. Cross-functional Collaboration

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- Work closely with Design, Project Management, Procurement, Marketing and Finance teams.
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- Ensure the sales team sets realistic expectations with clients.
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- Establish a smooth transition from signed project to execution.
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- Track client feedback and identify opportunities to improve the overall customer experience.

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Key KPIs n n
- Monthly / quarterly / annual revenue
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- Gross margin
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- Lead-to-consultation conversion
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- Consultation-to-closure conversion
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- Average project value
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- Sales pipeline value
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- Sales cycle duration
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- New client acquisition
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- Referral / channel-partner contribution
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- Repeat and upsell business
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- Individual sales-team productivity

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Ideal Candidate n n
- 8–12+ years of sales/business development experience.
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- Strong experience in interior design, architecture, real estate, luxury home improvement, furniture or premium lifestyle businesses .
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- Proven experience managing and exceeding revenue targets.
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- Solid B2C and/or high-value project sales experience.
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- Excellent negotiation, presentation and closing skills.
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- Existing relationships with architects, builders, developers and affluent clientele would be a strong advantage.
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- Strong commercial understanding and ability to protect project profitability.
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- Experience building and leading a sales team.
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- Comfortable working in a fast-paced, founder-led environment.
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- Strong CRM, pipeline and sales-reporting discipline.

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Send your resume to [email protected]

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📌 Head of Sales - Interior Design (Bengaluru)
🏢 IMARAA
📍 Bengaluru