About the Role

We are looking for an energetic and target-driven Sales Executive to drive sales of our fresh and farm-produced products, including fresh vegetables, microgreens, Spirulina and fish.

The ideal candidate should have experience in FMCG, fresh produce, food, agriculture, aquaculture, health/wellness products or B2B sales, with a strong ability to acquire new customers and convert leads into recurring orders.

Key Responsibilities

Drive sales of:

Fresh vegetables

Microgreens

Fresh fish

Spirulina and Spirulina-based products

Develop new B2B and B2C customers through calls, WhatsApp, referrals, networking and field sales.

Build relationships with restaurants, cafés, hotels, supermarkets, retailers, health stores, gyms, nutrition-focused businesses and individual customers.

Generate leads independently and maintain a strong sales pipeline.

Handle enquiries, understand customer requirements and recommend suitable products.

Negotiate pricing, quantities and commercial terms while maintaining margins.

Follow up with prospects and convert them into regular/repeat customers.

Maintain robust relationships with existing customers and identify opportunities to increase order frequency and volume.

Coordinate with the farm and operations team regarding product availability, quantities, harvesting and delivery schedules.

Track daily sales, leads, follow-ups, conversions and collections.

Achieve weekly and monthly sales targets.

Collect customer feedback and identify recent market opportunities.





Develop new sales channels and territories for our products.

Preferred Experience

3-5 years of sales experience, preferably in one or more of the following:

FMCG / food products

Fresh fruits & vegetables

Microgreens / organic produce

Fish / seafood / aquaculture

Health & wellness products

Nutraceuticals

Agriculture / farm products

B2B food sales

Retail sales

Experience selling to restaurants, supermarkets, retailers or institutional buyers will be an advantage.

Skills Required

Excellent communication and interpersonal skills.

Strong negotiation and closing abilities.

Good follow-up discipline.

Ability to generate leads independently.

Comfortable with cold calling and field sales.

Strong customer relationship management.

Target-oriented and self-motivated.

Basic knowledge of Excel/Google Sheets and WhatsApp Business.

Willingness to travel locally for customer acquisition and meetings.

Knowledge of vegetables, microgreens, Spirulina or fish is a major advantage.

Who Would Be a Good Fit?

We are looking for someone who can build the market, not just take orders.

The ideal candidate should be comfortable approaching a restaurant, supermarket, retailer or individual customer, understanding their requirements, pitching our products, negotiating the deal and converting them into a recurring customer.

The role will involve

Lead Generation → Customer Meeting → Product Pitch → Sampling → Negotiation → Order → Repeat Sales

📌 Sales Executive (Hyderabad)
🏢 PonicOne
📍 Hyderabad