To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

- Achieve monthly and quarterly secondary sales targets
- Manage and expand dealer network in assigned geography
- Execute beat planning and territory coverage discipline
- Drive demand generation through:
- Contractor visits
- Project site visits
- End customer influence

- Ensure visibility, display, and market activation
- Monitor primary vs secondary alignment
- Maintain accurate reporting in SFA/DMS/CRM system
- Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

- Secondary Sales Achievement (%)
- Active Dealer Productivity
- Distribution Expansion
- Demand Generation Conversion
- Beat Adherence
- Reporting Accuracy

Candidate Profile

- Graduate (mandatory)
- 2–5 years target-driven field sales experience
- Experience in Building Materials / Electrical / Durables preferred
- Robust channel handling exposure
- Experience in demand generation & project selling
- Familiar with CRM/DMS systems
- High travel readiness and field intensity

Job Requirements

N/A

📌 Sales Executive (Kolkata)
🏢 Century Plyboards (I
📍 Kolkata