Location / Department / Reporting

Location: Pan India | Extensive Travel

Department: Sales & Business Development

Reporting To: Chief Marketing Officer (CMO)

Role Purpose

We are looking for a dynamic and result-oriented Sales Engineer / Sales Manager to drive Pan-India sales, market development, and customer acquisition for our portfolio of elevator safety and motion components.

The role will primarily focus on developing business with Indian / Non-MNC elevator OEMs, dealers, component manufacturers, machine manufacturers, home-lift companies, and modernization companies.

The ideal candidate will have strong knowledge of the elevator industry, an established customer network, and the ability to independently identify opportunities, develop relationships, conduct technical discussions, and convert opportunities into sustainable business.

Key Responsibilities

Sales & Business Development

· Develop and execute a Pan-India sales strategy for elevator safety and motion components.

· Build, manage, and continuously expand the sales pipeline across targeted customer segments.

· Identify and acquire new Indian / Non-MNC elevator OEMs and Tier-2 customers.

· Develop new markets, territories, applications, and customer segments to achieve sustainable business growth.

· Convert market opportunities into enquiries, trials, orders, and long-term business relationships.

Customer Development & Relationship Management

· Establish and maintain strong relationships with elevator OEMs, dealers, component manufacturers, machine manufacturers, home-lift companies, and modernization companies.

· Develop strong contacts with key decision-makers across purchase, engineering, design, production, and management functions.

· Understand customer requirements and provide appropriate technical and commercial solutions.

· Conduct regular customer visits and maintain close engagement with key accounts.

Product & Technical Sales

· Promote and develop business for products including: Safety Gears; Governors; Oil Buffers; Roller Guide Shoes; Elevator Safety Components; Other Elevator Motion & Mechanical Components.

· Conduct product presentations, technical discussions, demonstrations, and customer trials.





· Coordinate with internal technical, engineering, and production teams to address customer requirements and develop application-specific solutions.

· Support product qualification, testing, trials, and approvals at customer locations.

Commercial Management & Order Conversion

· Generate enquiries and prepare technically and commercially appropriate quotations.

· Lead commercial negotiations within approved pricing, margin, and commercial guidelines.

· Follow up systematically on quotations, trials, approvals, and pending orders.

· Drive opportunities through the complete sales cycle—from initial enquiry to order closure and repeat business.

· Ensure achievement of targeted sales revenue and gross margins.

Dealer & Channel Development

· Identify, appoint, and develop selected dealers / channel partners in strategically important markets.

· Establish clear channel responsibilities and maintain healthy relationships without creating channel conflicts.

· Monitor dealer performance, business development activities, and customer coverage.

· Support channel partners with product knowledge, technical inputs, and commercial support.

Market Intelligence & Strategic Development

· Continuously monitor competitor activities, market trends, customer requirements, pricing, and emerging opportunities.

· Identify new applications and product opportunities within the elevator industry.

· Provide regular market intelligence and actionable feedback to management.

· Participate in customer seminars, technical workshops, exhibitions, and industry events to strengthen market presence and generate leads.

Sales Planning, CRM & Reporting

· Maintain accurate and updated CRM records, customer information, opportunity status, and sales pipeline.

· Prepare regular sales forecasts, pipeline reviews, and monthly MIS.





· Provide management with explicit visibility on enquiries, quotations, trials, conversion status, order potential, and business risks.

· Develop and maintain an actionable customer and prospect database across India.

Candidate Profile

· 5–10 years of relevant experience in elevator components, elevator industry, or technical B2B industrial sales.

· Strong existing network among Indian elevator OEMs, dealers, component manufacturers, machine manufacturers, home-lift companies, or modernization companies will be highly preferred.

· Engineering qualification preferred; MBA / PG qualification in Sales or Marketing will be an advantage.

· Robust understanding of technical products and the ability to translate technical features into customer value.

· Proven track record in new customer acquisition and business development.

· Strong commercial, negotiation, presentation, and relationship-management skills.

· Ability to independently manage a Pan-India territory and develop business with limited supervision.

· Highly result-oriented, self-driven, and comfortable working in a target-driven environment.

· Willingness and ability to undertake extensive travel across India.

Key Performance Indicators (KPIs)

· New Customer Acquisition

· Sales Revenue

· Sales Pipeline Value

· Quote-to-Order Conversion

· Gross Margin

· New Market / Territory Development

· Dealer / Channel Development

· Customer Retention & Repeat Business

· Product Trials & Customer Approvals

· CRM Discipline & Sales Forecast Accuracy

Ideal Candidate The ideal candidate is a self-driven and well-connected elevator-industry sales professional who can independently open doors with Indian / Non-MNC elevator companies, understand their technical and commercial requirements, build credibility with key decision-makers, and convert relationships and opportunities into profitable, sustainable business for elevator safety and motion components.

This is a high-ownership, market-development role for someone who can combine technical understanding, commercial acumen, customer relationships, and strong execution to build the business across India.

📌 Sales Engineer / Sales Manager – Elevator Safety & Motion Components Consultant (Maharashtra)
🏢 Savera India Riding Systems Co.
📍 Maharashtra