We are looking for a sharp, revenue-driven revenue & ads strategist to take complete ownership of our D2C paid acquisition and revenue growth.

This is not a traditional lead-gen or media-buyer role. We need a strategic thinker who understands brand positioning, consumer psychology, creative hooks, and full-funnel economics—someone who knows how to scale Meta ads profitably to drive direct purchase revenue, not just cheap traffic or form fills.

Key Responsibilities

End-to-End Meta Ads Management: Plan, launch, optimise, and scale high-performing Meta ad campaigns (Facebook & Instagram) with a strict focus on ROAS, CAC, MER, and net revenue.

Creative & Hook Strategy: Collaborate closely with the creative/content team to concept high-converting video hooks, ad angles, visual assets, and direct-response copy that align with our brand identity.

Full-Funnel Optimisation: Analyse the end-to-end customer journey—from ad click to landing page experience, checkout flow, and post-purchase upsells—to plug leakages and improve conversion rates (CRO).

Data Analysis & Attribution: Track daily, weekly, and monthly performance metrics,



identifying trends and turning raw analytics into actionable scaling strategies.

Brand & Market Positioning: Maintain a healthy balance between aggressive performance marketing and long-term brand equity, ensuring every ad strengthens our brand presence.

What We Are Looking For

3–6 years of hands-on experience managing and scaling Meta ad budgets specifically for D2C / e-commerce brands.

Proven track record of driving measurable e-commerce sales and scaling revenue (must be able to showcase past campaign strategies and numbers).

Strong understanding of D2C metrics: ROAS, CAC, LTV, AOV, CTR, conversion rate, and blended MER.

Strategic Creative Eye: Ability to deconstruct why ads work, write compelling briefs for designers/editors, and spot trends before they saturate.

Analytical Problem Solver: Deep familiarity with Ads Manager, GA4, Shopify/custom funnels, and attribution nuance.

Role Details

Role Type: Full-time, in office

Location: Gurugram, Haryana

Compensation: Up to 10 LPA (commensurate with experience & proven track record)

📌 Revenue & Ads Strategist (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram