Retail Trainer

Location: Chennai – Travel across Shyaway store locations (Bengaluru and Chennai)

Experience: 3–5 Years

Department: Retail Operations

About the Role

Shyaway is looking for a Retail Trainer to build a consistent, customer-first service culture across our retail stores.

The role will focus on behavioural coaching, customer experience, product knowledge, selling skills and store SOP training, ensuring every customer receives a professional, comfortable and respectful shopping experience.

Key Responsibilities:

Store & Sales Training

- Conduct induction and refresher training for Store Managers and Sales Associates.
- Train teams on product knowledge, bra fit, sizing, fabric, collections and customer recommendations.
- Improve consultative selling, cross-selling, upselling and objection handling.
- Train employees on Shyaway store SOPs, billing etiquette and brand standards.

Behavioural & Customer Experience Training

- Observe live customer interactions and identify behavioural gaps.
- Coach employees on greeting, communication, body language, tone of voice, empathy and qualified etiquette.
- Train staff to create a respectful, non-judgemental shopping experience while discussing size and fit.
- Improve listening skills, customer engagement and complaint handling.
- Conduct role-plays using real customer scenarios and provide corrective coaching.

Interpersonal & Behavioural Training

- Design and deliver workshops on communication, active listening, conflict resolution, emotional intelligence, teamwork and negotiation.
- Conduct behavioural needs assessments through store observations, surveys, employee interactions and consultations with Store Managers, Retail Operations and HR.
- Develop engaging training materials, presentations, exercises and learning modules for frontline retail employees.
- Facilitate interactive sessions using role-plays, simulations, group discussions and case studies based on real store situations.




- Provide one-on-one and small-group coaching to reinforce interpersonal and customer service skills.
- Deliver constructive, real-time feedback during on-floor observations and practice scenarios.
- Report behavioural training outcomes, improvement metrics and recurring skill gaps to leadership.
- Build and maintain a long-term interpersonal and behavioural training curriculum for Shyaway retail teams.
- Stay updated with communication, customer experience and organizational psychology frameworks to continuously improve training effectiveness.

On-Floor Coaching & Assessment

- Visit stores regularly and coach employees during live customer interactions.
- Conduct behavioural audits and training assessments for every store.
- Track improvement plans for individual employees and store teams.
- Maintain training records and share progress reports with Retail Operations and HR.

Key Training Areas

Customer Service • Behaviour & Conduct • Communication • Active Listening • Body Language • Customer Empathy • Grooming • Emotional Intelligence • Conflict Resolution • Teamwork • Product Knowledge • Bra Fit & Sizing • Consultative Selling • Complaint Handling • Store SOPs • Brand Standards

Role Focus: Drive behavioural excellence, customer experience consistency and sales capability across all Shyaway stores.

Candidate profile

- 3–5 years of experience in Retail Training, Customer Experience or Behavioural Training.
- Experience in Fashion, Lingerie, Beauty, Jewellery or Lifestyle Retail preferred.
- Strong facilitation, coaching and interpersonal communication skills.
- Ability to observe frontline behaviour and provide constructive feedback.
- Comfortable conducting both classroom and on-floor training.
- Willingness to travel extensively across Shyaway store locations.
- Fluency in English; Tamil and Hindi will be an added advantage.

LinkedIn Job Title: Retail Trainer

Internal Designation: Store Trainer

Job Type: Full-time

- Work Location: Chennai + Travel to Shyaway Stores

📌 Retail Trainer (Chennai)
🏢 Shyaway
📍 Chennai