At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50 stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale — they’re immersive brand experiences.
We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.
What You’ll Do
- Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
- Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
- Work closely with mall marketing teams to create joint promotional opportunities.
- Coordinate BTL activations, sampling drives, and in-store events.
- Lead visual merchandising plans in alignment with brand guidelines.
- Partner with the influencer marketing team for on-ground collaborations.
- Track ROI for all retail marketing initiatives and optimise for performance.
Requirements
What We’re Looking For
- 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
- Strong understanding of in-store activations, mall partnerships, and BTL strategies.
- Proven ability to manage multi-location campaigns and work cross-functionally.
- Excellent vendor negotiation, budgeting, and project management skills.
- Creative mindset with a results-driven approach.