Hiring For :- Brand Scale-Up Inc.

Experience:
5 years

Location:

Bengaluru | On-site

About the Role We’re looking for a

sharp and versatile Copy Lead / Senior Copywriter

to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.

The ideal candidate should have experience

managing and mentoring junior copywriters , while also being hands-on with writing. Experience across

D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories

is preferred.

Key Responsibilities

Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
Write engaging, conversion-focused copy across digital platforms.
Adapt tone and messaging for different brands, audiences, and industries.

Lead, mentor, and review the work of junior copywriters

to maintain quality and consistency.
Allocate copywriting tasks and ensure timely delivery.

Collaborate with

designers, art directors, strategists, performance marketers, and account teams .
Ensure copy aligns with creative direction, brand guidelines, and client objectives.
Stay updated with pop culture, internet trends, consumer behaviour,



and emerging content formats.
Present and articulate creative ideas clearly to internal teams and clients.
Skills & Experience
5 years of experience

in copywriting, preferably in a digital/creative agency.

Prior experience

leading or mentoring junior writers .
Strong command of English and ability to write in wide-ranging tones— witty, emotional, conversational, informative, and persuasive .

Experience in

social media, ad copy, scripts, influencer content, and brand storytelling .

Understanding of

D2C and FMCG brands , especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
Strong creative and design sensibility.
Excellent communication, presentation, and time-management skills.
A solid portfolio showcasing diverse writing and campaign work.
SIGNIFICANT: Please read the full job description carefully. If your experience and skills match the requirements mentioned above, then apply for the role.

We’re looking for someone who can think creatively, write compelling copy, and bring out the best in a team of writers.

📌 Copy Lead Mumbai
🏢 Brand Scale - Up
📍 Mumbai